Archive for the ‘STYLE’ Category

May 1st, 2009 | By | 1,603 Comments

Throwback Length Boardshorts: Increasing Stance Widths Across America


When you’re skipping down the beach this summer, you might notice a little something different. It’s something familiar perhaps, say, something that you once saw in a ’70’s surf film or on a Beach Boys album cover. If you haven’t guessed it by now, it’s the shortening of dude shorts. That’s right, across America there has been an increasing amount of  bros sporting slightly shorter boardshorts. It’s not an invasion of Club Med employees or a secret European mission to take over the beaches, it’s a tribute to the sick throwback boardshorts your pops used to kick it in circa ‘74. Since the ’70’s, shorts have been getting longer and longer, and finally a group of traditionalists have taken a stand against the lengthening of the hem. Without this courageous group, we can only imagine that the beaches this summer might have been infested with the shants (definition: is it a pant, or is it a long short?), or maybe something worse that we don’t even know about!

Why the nation ever started shifting to longer trunks is really a mystery. Maybe short boardshorts faded with the death of the mustache. Think about the benefits; besides the killer retro style that come from a short boardshort, there’s increased performance in the water due to a wider range of motion. AND a better bronze. All without getting the authentic fray you rocked in the ’80’s. In public announcement form: Retro Boardshorts — Increasing Stances and Steeze Across America. Get yourself a retro pair at Swell. And don’t forget to apply liberal amounts of sunblock to your pasty thighs.

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April 30th, 2009 | By | 2,263 Comments

As Seen in People StyleWatch May ’09


Yeah! Summer is finally here…and it’s all over People StyleWatch!
Check out People’s feature on Swell style in this month’s issue for some festive finds.

Featured styles from top left:


See all of the featured styles HERE.
Our peeps know what’s up. 
April 24th, 2009 | By | 7,435 Comments

Get Spotted in a Leopard Print Bikini

(Image/ Popsugar)

What could have been mistaken for a rap video still…turned into something fierce and ready to pounce! It’s a jungle out there, so even if your derrière isn’t harder to miss than an Michael Jackson at a playground, you’re still sure to get spotted in the crowd with this leopard print bikini. We can only imagine the Pervert Flannel guy on the Cougar Hunter getting his guns out in a bright tank to catch this one. 

Get it Kim Kardashian’s leopard bikini at Swell

April 23rd, 2009 | By | 5,811 Comments

Bag and Tag: Insight Gear for Cougar Hunters


“So you like guys under 30, that don’t make you dirty?”

It’s not a phrase most guys would sing to their mom, but on TV Land’s hit reality show “The Cougar”, there’s nothing stopping the 20, 20-something-year-old whipper-snapper contestants from singing and dancing their way into the loving paws of the sexy and much older hell cat. Now as nature has proven through the eons, bright colors attract potential mates and that’s why Austin (pictured) will survive amongst the fittest suitors. Austin’s strategy is simple: “wear the brightest and most colors possible to stand out in this jungle.” And what brighter colors to shake your tail feathers in than Insights Pervert Flannel? None.

Diversify your hunting attire with Insight at Swell and bag that prize game in any conditions!

Pictured above (clockwise from top left)

Insight Pervert Flannel (orange)

Insight Pervert Flannel (red)

Insight Framous Boardshort

Insight Zoup Photo Tee

Insight Ransky Walkshort