Archive for the ‘STYLE’ Category

April 22nd, 2009 | By | 2,122 Comments

Hurley’s Walk the Walk Dress

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Whoa, back it up! From Hurley’s second edition of Walk the Walk, Hurley’s high school fashion design walk-off, comes this saucy design that urges others to back down. Designed by Virginia Beach’s Lilly West, this is one maxi that does more than just talk the talk. Hurley’s Walk the Walk (WTW) Dress highlights a unique, show-stopping exposed back, costarring this season’s runway Southwestern print and classic girly pointelle cotton. The first to debut in the Hurley collection, this ultra limited edition dress is long on style, but short on supply, so don’t miss out!

Click to read the more about the designer, Lilly West… (more…)

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April 21st, 2009 | By | 3,208 Comments

It’s Earth Day! But How ‘Bout The Rest Of The Year?

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Here at the world’s best online surf shop, we make a point to celebrate Earth Day everyday. Which is why we have the biggest selection of organic and eco-friendly surf clothes ANYWHERE! You reading this Kermit? You’ll be changing your tune once you check out Swell—we make it so easy to be green.

April 21st, 2009 | By | 71 Comments

Spring Trend: Ruffles!

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There’s something about ruffles on dresses that provokes shining up your dancing shoes and sipping champagne in the sun. It’s the cross between Brady Bunch Hawaii nostalgia and swinging starlets at Studio 54 that makes this retro style exude fun vibes. Complete the look with some slim wedges, oversized shades and a sleek clutch for distinctive and chic throwback style.

Above Style: Reef La Lana Dress

See more ruffled dresses HERE

April 17th, 2009 | By | 2,801 Comments

Get The Look: Pocket Dresses

 

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As the focus of most warm weather wardrobes, dresses have always received top honors.  And with the surge of boots, tights and leggings, dresses have become a year round necessity. But as of late a new element is popping up all over dresses: Pockets! Like the creamer in your coffee, pockets add a little extra sweetness and ease to the already comfortable spring staple. Pocket dresses have ascended from couture designers to major retailers as a favorite for red carpet events and casual daytime outtings. And judging from our charming selection,  these extra compartments have already become an all around favorite.

1: MATIX-BABETTE-DRESS

2: INDAH-JOLIE-DRESS

3: BILLABONG-YUCCA-DRESS