Archive for the ‘STYLE’ Category

May 5th, 2009 | By | 1,378 Comments

Serving It Up Cinco De Mayo Style



When it comes to Cinco de Mayo celebrations Swell leads the charge. Which is fitting considering today actually honors a significant battle in which Mexico triumphed over French invasion in 1862. Many folks mistakingly believe that the 5th of May is Mexico’s Independence Day, which is instead celebrated on September 16. See, shopping with Swell makes you smarter and more attractive. Check out the rest of our Mexican-inspired gear here.

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May 4th, 2009 | By | 3,911 Comments

As Seen in Cosmopolitan Magazine: L Space Bikini


Not only does the Cosmo staff know how to get a tasty beverage named after their mag, they also seem to be at the top when it comes to spotting figure and fashion-friendly swimwear. This month’s issue features a spread on bikinis for “curvy butts” that highlights the L Space Geo Bondi Bikini. According to Cosmo, this sultry bikini is a slam dunk for your fashionable ba-dunk-a-dunk. Add that to glam D-shaped gold rings and a jewel-encrusted print, and you’ve got a bikini that’s sure to be a better friend to girls’ curves than the blue jean. The best feature of this bikini is that it offers a wide seat coverage without covering the lower part of the seat (think cheeky boy short style back, with a regular front). What does this mean? A sexier, more flattering cut than a full-coverage bottom. Which means no slouchy, wet diaper look that comes with a full bottom. L Space bikinis are made to mix-and-match, so pair it with the Geo Bondi Twist Bandeau for a flirty look, or with a solid top, like the L Space Twister Top, for an updated and fun twist. For more of this D-ring style check out L Space Swim on Swell. Get it now, or you might get left behind!

May 1st, 2009 | By | 1,754 Comments

Get The Look: Feathers


Fringe + Feathers = Fun! Feathers have been seen on more than just clothing as of late, and nobody is complaining. Feather jewelry, shoes and bags… there’s just no shortage of the look! A colorful version of the trend added a needed spark to Vanessa Hudgenss earthy look, and her feathered bangs and arm of bracelets play the role of the finishing touch. Have you seen our selection of feather? It’s sure to set you up as a major player. Take a look here.


May 1st, 2009 | By | 1,603 Comments

Throwback Length Boardshorts: Increasing Stance Widths Across America


When you’re skipping down the beach this summer, you might notice a little something different. It’s something familiar perhaps, say, something that you once saw in a ’70’s surf film or on a Beach Boys album cover. If you haven’t guessed it by now, it’s the shortening of dude shorts. That’s right, across America there has been an increasing amount of  bros sporting slightly shorter boardshorts. It’s not an invasion of Club Med employees or a secret European mission to take over the beaches, it’s a tribute to the sick throwback boardshorts your pops used to kick it in circa ‘74. Since the ’70’s, shorts have been getting longer and longer, and finally a group of traditionalists have taken a stand against the lengthening of the hem. Without this courageous group, we can only imagine that the beaches this summer might have been infested with the shants (definition: is it a pant, or is it a long short?), or maybe something worse that we don’t even know about!

Why the nation ever started shifting to longer trunks is really a mystery. Maybe short boardshorts faded with the death of the mustache. Think about the benefits; besides the killer retro style that come from a short boardshort, there’s increased performance in the water due to a wider range of motion. AND a better bronze. All without getting the authentic fray you rocked in the ’80’s. In public announcement form: Retro Boardshorts – Increasing Stances and Steeze Across America. Get yourself a retro pair at Swell. And don’t forget to apply liberal amounts of sunblock to your pasty thighs.