Finally, the long awaited Swell Holiday catalog is here! As I’m sure you all did, our buyer tore though the catalog and picked her favorite styles as soon as the book hit her desk! Check out Hannah’s top nine picks from the catalog below…

“This season we’re all about casual chic trend: comfy cozy sweaters with shawl collars, leather moto jackets, leggings, plaid everything, oversized tees, and vegan leather and embellished bags.”
-Hannah, Swell’s Girls Buyer 

Above styles:
Hurley Roebling Legging
Billabong Razzle Dazzle Tunic Top
Roxy Punk Princess Dress
Rusty Lizard King Sweater
O’Neill Gift Wrapped Bag
RVCA Shiver Pocket Tee
UGG Classic Cardy Boot
Lira Members Jacket
Hurley Winchester Coat

Check out the new catalog and let us know your favorite styles! View the entire catalog HERE

Curious if chicks dig your gear? You don’t have to admit it, we already know you do. Coming from a girl, it’s in your best interest to keep the ladies in mind before blowing it with a sparkly Ed Hardy hat or bedazzled denim. For this reason, we’ve elected Swell’s men’s buyer Beth pick out a few key items, plus some of the best gear technology, from the new Holiday catalog to keep you on the right track. Behold, what every man should own this season (according to Beth):

For the full list click below to read the entire post… (more…)

Love our new lookbook? Not to toot our own horn, but “toot, toot!” We heart them too! But we’re not taking all the credit, they definitely wouldn’t look so cute without Rochelle, Kalani and Megan…Swell’s newest models. Just in case you didn’t get enough of their unique personalities in the lookbooks, we decided to do some lighthearted interview to prove that they aren’t just a group of pretty faces…

A deep look from the shallow end at Kalani (the ultra smiley girlfriend of an unnamed 9 time world champion surfer):

More after the break!
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There’s a new kid in town, well four really. It’s Swell’s new Holiday lookbooks! Everything we love about this season’s trends are backlit by whimsical and slightly quirky landscapes of bears, motorcycles and a bitchin’ DeLorean. Yeah! And it’s all designed by Southern Californian artist Matt Allen from The Ryde.

Pick your fav look and let us know what you think!

Wild at Heart: Wild at Heart takes traditional feminine touches and adds in a handful of flowing lines, free silhouettes, and earthy accents. Chiffon, sheer weaves, and delicate embroidery are paired with structured boots, tan leather accents, and slim denim for a care-free and girly look.

View the next three after the break…
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We were so excited to see Billabong designer Mandy Robinson interviewed on  E! “That Morning Show” this month! We were especially giddy after  seeing this clip of Mandy dishing about this season’s favorite trends; because who knows the trends better than the designer!? Watch and learn, then let us know what you think!

Get the featured looks HERE

GET “IT GIRL” EDIE SEDGWICK’S STYLE

Actress/heiress/model/muse…Edie was considered one of the largest style icons during the 1960’s. She was unlike any other and her style didn’t hide it! As the infamous Andy Warhol’s muse, her eccentricities were always open to the public eye and captured by film. Today her style is still dominated with bold statement jewelry and clothing. Edie’s style is distinguished by basic colors paired with eye-popping jewelry. Want to re-create her quintessential mod vibe? It’s all about the leggings, bold tunic tops and flashy earrings. Get the look today at Swell.

SHOP THE LOOK HERE

“WeAretheSuperlativeConspiracy.” A street fashion brand for intellectual slackers; clothing with roots in a subculture that sets its own rules and follows its own trends. What are We Activists? Like-minded, free thinkers: musicians, gorilla artists, actors, and Jason Lee’s mustache. So if you didn’t know, now you know. WeSC.

Check out WeSC styles HERE.

Don’t miss out on these top ten must have items for Fall. They’re all designed to mix and match to create an entire wardrobe of this season’s favorite looks…

1. EZEKIEL GEORGETTE DRESS

Plaid is all the rage right now; that’s a given. But pair it with a black leather jacket you’ll give this look even more edge while staying warm!

2. RVCA REVENGE SWEATER

With the weather getting colder everyone is looking for more fashionable ways to stay warm! Long, unbuttoned sweaters are going to be huge this fall. Pair this with a simple top and jeans!

3. VOLCOM SWEET PERFECTION BIKER JACKET

The raw details make this biker jacket! The asymmetrical zipper gives it edge and its bold buttons make it unique.

4. RVCA DEM PANTS

Black skinny, SKINNY pants are something every girl needs to own and these RVCA DEM PANTS are the ones to have! They’ll go with everything, I mean EVERYTHING, and you’ll chic doing it!

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Born in California, influenced by the world, SLVDR represents a global community with its threads that are, ironically, far from common. SLVDR is firmly rooted in the Common Thread Project (CTP), a program that helps to donate action sports gear to deserving youth around the world and in their local community. The SLVDR “modern luxury” aesthetic is pure class; the mission pure stoke. SLVDR.

Now You Know.  Check it out on Swell.

AS SEEN IN: SEVENTEEN MAGAZINE

THE ELEMENT BROMPTON TANK

Why you love it:
It’s a perfect mix of girly cuts and this season’s favorite rocker studs. Pair it with high-waisted skirts, moto jackets, liquid leggings, or your favorite flannel for a look that’s so Kurt & Courtney-esque. Check out below for the full look: