Miley’s been looking real, real good lately, as she’s been spotted looking like the sort of pop princess the world loves to root for. (Are you reading this La Lohan?) So what gives? She’s been wisely taking the styling advice of our very own Jill Kline who was quick to send MC a box full of our fall favorites. Included was Lost Girl’s Lyric T-shirt, as seen above. Send those achey-brakey hearts aflutter, girl!

P.S. The tee was designed by former Swell hottie Theresa LaVelle!

This just in: Sweaters are the new corduroys. Geez, Kurt Cobain must be so bummed  he’s dead. Check out our new fall line of sweaters here.

Life has taken on new meaning for us at Swell, as we’ve recently introduced Insight to our stellar lineup. For those new to this Aussie-based brand, get ready to have your world rocked. It doesn’t do them near justice to say they’re the next Volcom or Rvca; but you can bet your Wii savings account that their gear will be at the top of your Christmas list. Recently voted as surfing’s “Breakthrough Brand of the Year” and “Men’s Campaign of the Year” for 2008, Insight is well on their way to world domination. (Click on images for a larger view.)

For this month’s In The Lineup / Washed Up, we’re doing it Texas style (whatever that means). Jake S., an undergrad at Concordia gives us the lowdown on what’s up and out at his campus. And for all you girls who might be taking a shining to Jake, he plans on becoming a surgeon–being that women and the human anatomy are among his prime interests and all. And when he’s not studying naked bodies, you might find him playing football, going to the beach, going out on the boat, wakeboarding, surfing, or going to concerts.

We know that in between your musings on viable Middle East exit strategies and standouts in the NFL pre-season, you’ve been wondering what the key denim looks for fall will be. We worry no more, because we’re here to get you dialed in. To nail the trends you gotta think faded, cuffed or colored. A little something for everyone if you will. If you’re still confused, just think of your preferred pastimes. Are you a loadie? Then go for the jeans that are as bleached out as your carpet stains. While other kids were hooked on Spider Man, did you secretly wish that Fonzi was your real dad? By all accounts you should be rocking the rockabilly roll. But if you’re more the type that still dreams you can one day be a roadie for the Crue, then we highly suggest you get yourself into a pair of tighty whities. Well, we hoped we solved you denim dilemma. Next week we debate the ongoing agony of hair gel vs. flat irons.

Perhaps it’s the fact that it’s been 90-degrees + for two weeks, or maybe it’s all those girls in leotards, but in any case we’re in the mood to give. For a limited time you can save 20% on all regular priced backpacks and luggage. Just don’t say we never did anything for you.

For a company of few (ha ha) words, their styles send a huge message. FEW New Zealand has become a surf apparel staple abroad, and is on track to do the same in the US. And it’s easy to see why. Focusing on bold colors and prints paired with classic and sexy silhouettes, they’re making a major impact on fashionistas who recognize less is more. Intrigued? You should be. And if you want to know more, we strongly recommend picking up two or three pieces to get their whole story. If you look closely, you’ll find hidden messages about their philosophy built into each garment. Better move fast though, ’cause it looks like their secret is already out.

Looking for a little more leg room? Look no further. Our new fall dresses come fully loaded with excellent mileage. And don’t forget to check out our accessories package for custom styling.

Helping you stay on top of your game is job #1. We’re the best in the business for a lot of reasons, you know. The first being that we know what looks good on you. And we’re not talking about throwing a hoodie on with a pair of jeans and calling it a day. We stand out because we stand apart. Take a look at our new Taster’s Choice category and you’ll see exactly what we mean. It’s preppy but with a modern twist, classic but still unconventional. For everyone who’s gone ga-ga over our models, we’re going to show you how it’s done.

It must be back-to-school time because every mag. and their brother is featuring in-depth and probing features on denim. The wide-leg look is still leading the charge, along with flared, boot cut and high waist. The later is the most interesting and fashion forward by far, although it does promote a camel-toe if you’re not careful. Click the images above to get a closer look on the styles we’re rocking.

While Brown Sound may be a piece of California gold, they ain’t no Malibu. Focusing on the sights and sounds of NorCal, they’re way more mellow than melodramatic. Now that sounds like music to our eyes.

You’d better hurry! All the great products shown above come with a little extra somthin’ - somthin’. Books, beach bags, hats, socks and pencils cases–all this and more can be yours. While supplies last of course.

Aside from the surf, sun and sand, this year’s US Open blew us away with the fans’ uber amount of creative energy. Literally, there was style for miles. Intern Nicki went snap happy to show us the beach fashions that turned the boardwalk into a catwalk. (Above: 1.poolside, 2.vogue, 3.globetrotter, 4.showoff ) (more…)

Hurley and Dita have teamed up to design some truly amazing sunglasses. These new stunner shades reflect Hurley’s love of the ocean and its constant state of change. The looks range from vintage to modern inspirations, proving solid style can be timeless! Check out some of the more fashion forward styles right here.

As the debut for our new column, In The Lineup / Washed Up, we traveled to Bakersfield, CA, the epicenter of fashion and fabulousness to ask area hipsters about this season’s freshest styles. Nicole, a junior at Ridgeview High, gave us a rundown on the trends she’d be wearing this fall–and the loser looks that would cause social suicide. What do you say? We want to know.

Do you know the L-No? Chances are you’ve seen her teenie bikinis in the pages of Vogue, Victoria’s Secret, and Sport Illustrated. But now you can finally call one of her famous suits your own. Still skimpy, but now a bit more surfy, Lisa Lazano’s 2008 line is all about the tease. Featuring a contrasting mix of polka dots, ruffles, stripes and belts, these bathing beauties are the fastest way to get that lifeguard’s attention–unless you want to fake a thigh cramp that is.

Who knew clowns, magicians and Nanna had so much style? Colorful scarves in vibrant patterns and prints have come away as the do-or-die accessory for summer. And trend reports claim there’s no slowing them down for fall either. Could the neckerchief go the way of mainstay as did leggings and flats? Signs point to yes! And TG for that because there’s no better means to draw attention up and away from those awful tan lines gladiator sandals are causing. Click here to see the scarves our customers are clammering for.

The always ostentatious Fergie was recently spotted at LAX rocking Hurley’s tie-dye Shibuya top. True to form, her lady lumps were looking lovely. Click here to buy it now!

As part of our never ending quest to continuously bring you the best and brightest, may we proudly introduce: Factor 54. Keeping a steady eye on servicing the needs of “unchained youth,” F54 has come up from the underground with standout graphics and styles that link the streets to action sports lifestyles. See if you can get what they’re saying:

“Out of the abyss and into the fire, with all the fury of a hundred aped up saber-toothed cobras behind the wheel of a nitro-fueled fire chicken on a death race to nowhere, comes Factor 54. A doomsday chariot piloted by freaks and zombies with a penchant for not-so-niceties and the ability to blow your mind like a flame-kissed powder keg floating in a sea of gasoline. Pungent belches of neon and the searing spew of huh-whatness pepper the minds eye of today’s unchained youth and quell the conformity in the hunt for individuality. Like the green, sea-legged ewe trying to free itself from the hypnotic stranglehold gaze of the viper wolf, it’s resistance is futile, save for the secret weapon: the poisoned tip halftone honey-dipped brain arrows of “breath of fresh air”edness. Our frope cloaks are the stocked quiver that’ll make any sucker shiver.”

While the entire line is still trickling in, we finally received our first shipment of Hurley’s long awaited Ramones collection. Featuring a limited number of guys and girls tees, hoodies and accessories, the gear pays homage to the sights and sounds that surrounded the New York leather punks during their reign from 1974 - 1996. (On a side note, it may interest you to know that none of the founding members were actually related. Additionally, bassist Douglas Colvin, aka Dee Dee, was the first to use the name Ramone, after learning that Paul McCartney used the pseudonym Paul Ramon. Thanks Wiki!)

Living in fear of getting caught with your pants down? We’re here to help. Act now and you can get two pairs of our best selling boxers for only $25. You know what they say: Self love is the best kind of love.

It’s official. Summer has finally hit Southern California. And to celebrate we’re having a massive blow-out sale on all our surf apparel. No need to thank us, we’re just cool like that. Check out the major markdowns on Quiksilver, Rvca, Billabong, Billabong Girls, Volcom, Volcom Girls, Roxy, O’Neill, O’Neill Girls, and more.

According to those in the know, when it comes to shades bigger=BETTER! No doubt, this season has seen the most oversized and over dramatic styles on record. (So, either everyone is getting very serious about UV protection or hangovers are getting more vicious.) Check out the newest styles from Dragon, VonZipper, Roxy, Sabre, Quiksilver, Spy, Electric, Ray-Ban, and Penguin.

We’re so bitchin’, it’s scary. No wonder we’re the best online surf shop. Right now all of our regular priced girls tanks are 20% off. Ladies, let’s give the whole world VIP tickets to the gun show.

So gladiator sandals have been hot for several months now with no signs of slowing. Well loved by starlets, models and mall rats, we’re betting this look is going to stick around and eventually become a staple. Which is kinda funny considering when they first became popular in 1987, they were mostly favored by promiscuous teens who wore them with spandex minis. True story. Now a days they can be seen on the red carpet and beach boardwalks around the world. Naturally, as the world’s premiere online surf apparel shop, we’ve been all over the trend since day one and are super stoked about this super cute and super affordable pair from Steve Madden.

Though formally founded in 2003 by South Bay surfer and artist Andrew Sarnecki, HippyTree more accurately began in early 2000 with a twenty-one-year-old Sarnecki who, at the time, sported waist-length dreads and a car full of spray-paint cans, surfboards and cameras. “Hippy,” the name Sarnecki’s friends fittingly called him, also marked his half-ironic graffiti moniker. (more…)