Archive for the ‘OUTREACH’ Category

Posted on: November 2nd, 2010 | Written by | 659 Comments

The Shoe With No Footprint?

The Kustom Evolution Series: A Shoe With No Footprint

The folks at Kustom like life in the 21st century… the waves, the temperature…and want to keep it this way. Kustom’s Environmental Mission, or E-mission, is to produce footwear that aims to as gentle as it can be on Mother Nature. Products carrying the E-mission tag (view all E-mission styles HERE) are made from natural fabrics like hemp and cotton. Where glues are used they are water based, the laces are made from plastic bottles, and the insole boards, (under your feet) also contain recycled materials. A low-waste production technique pumps out the super-light soles and carbon offsets have been purchased too lessen the footprint of the design and manufacturing process. Is this a shoe with no environmental footprint … perhaps not yet. But Kustom’s ongoing E-mission is to continue to improve and work towards something better.

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View: Kustom Evolution Series Shoes

Posted on: October 22nd, 2010 | Written by | 966 Comments

New to Swell: Kid Creature

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Look like a grom drew this tee to you? You’d be right on the money spot. His name is Calvin. Kid Creature is the brain child of said kid. The 11 year old artist and surfer created Kid Creature to help flight cystic fibrosis, donating 10% of sales profit to the cause. The designs are pure, true & capture the essence of a kid with a huge imagination and a gift of expression. Adding to the fun, the tees are made to be worn inside-out (a removable tag makes it look all legit-like).
By sporting Kid Creature, you are helping the fight for breath that many kids are struggling with every day.

Click here to buy Kid Creature tees

Posted on: September 30th, 2010 | Written by | 373 Comments

Shades for Surfrider

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Help Dragon help the environment with the new E.C.O. collection of shades. In an effort to help the oil spill crisis in the Gulf, Dragon has promised to donate money for each pair of Dragon E.C.O. (Environmentally Conscious Optics) Collection of sunglasses sold. Funds raised will be donated to the Foundation to fund water testing and cleanup efforts all along the damaged areas of the Gulf coast.

The hair above the brains of the covert op (Rob Machado) initiated the development of the E.C.O Collection to actively investigate methods of manufacturing environmentally friendly sunglasses by exploring sustainable materials from renewable origins. This spawned the first E.C.O sunglass frames made from 100% renewable materials, such as plant oil instead of petroleum. Behold…the E.C.O Collection. Check out the full Dragon E.C.O Collection HERE.

Posted on: September 15th, 2010 | Written by | 34 Comments

SWELL and Firewire Surfboards Raise over $4,500 for Firefighters at 9/11 OC Brew HAHA

Irvine Hidden Valley Park, 9/11/2010: The SWELL flag was flying high and the line snaked around the festival grounds to spin SWELL’s “wheel of misfortune”. Firewire Surfboards donated a lip leveling surfboard, aka the 6’2″ Dominator, and thousands mobbed the boys holding down the SWELL booth to take a shot at winning it.

Many left with SWELL shirts, hats, koozies, but only Sean Fitzgerald of Orange took home a glossy new Firewire. We hear he’s en-route to Playa Hermosa, so we’re pumped it landed in the hands of journey-man, hungry fro the last south swells of the season.

The festival included over 50 breweries like Stone Brewery were pouring and pairing, local rockers: The Creepers kept the mojo flowing, and I saw at least a dozen buzzards fall off the climbing wall. We couldn’t think of a better way to raise money for fallen firefighters than to raise a glass and honor our brave brothers in red. This was the inaugural OC Brew Ha Ha, so don’t miss next year’s beers, we know we won’t.
As for the pickled patrons who wandered into the neighboring water-park after the beer went dry… you’re freaking creepy (Yes, you Matt).

Special thanks to:The James Family who hosted the Fund-Raiser, Firestone Walker Brewery who donated their hoppy happiness for tomorrow’s Demo Day, and Firewire for donating the Dominator available on SWELL.com
Brew Vision Below