Archive for the ‘OUTREACH’ Category

May 4th, 2011 | By | 3,184 Comments

Breaking News: Cute Girls (& Bikinis) Help Heal Japan


Join SWELL, babes and bikinis to help Heal Japan. This Saturday, May 7th, SWELL will be sponsoring the Heal Japan swimwear show in beautiful Laguna Beach, California at the Blue Laguna Restaurant & Lounge. The show will feature SWELL’s newest swim lines to hit the site, plus a few sneak peak styles to be available later this month! Bikini-clad babes will be struttin’ in Eberjey, Salt Swimwear and Luli Fama (to name a few). A percentage of profits will be donated to, a non-profit organization determined to raise funds to bring to Japan in person and give to the people of Japan that have been and are continued to be affected by the disastrous earthquake and tsunami. Heal Japan was started by Laguna Beach local Chris Walthall and professional surfer (and swell model) Ryah Arthur.

Come back later today for a Q&A with Chris!! Anyone can come to the show (anyone 21+ that is), so you should definitely be there! It’s only a $5 entrance fee and the towels drop at 10:30pm. See you there!

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
April 21st, 2011 | By | 1,752 Comments

Celebrate Earth Day with SWELL (+ Score Some Swag)!


You (+ your friends/family!)

SWELL Earth Day Celebration

Online & at San Onofre State Beach

4/22/11 – Join us all day online and/or show up to the beach clean up at 10am

Come help preserve our beaches and oceans + score some free swag along the way

Click HERE to join us online!

April 18th, 2011 | By | 2,192 Comments

Follow the Light- And Submit Your Photos!



SAN CLEMENTE, CA- The Follow the Light Foundation (FTLF) is calling all photographers to submit their applications for its annual $5,000 grant in honor of the late Larry “Flame” Moore. The deadline is one month from today: entries must be received no later than May, 17, 2011.

The FTLF was founded after Moore’s passing to ensure that up-and-coming surf photographers continue to get the recognition and support they deserve. Flame — legendary Photo Editor of SURFING Magazine for more than three decades — made it a priority to teach and inspire anyone with a passion for photography. This grant helps keep that legacy alive. The application and details can be found on the FTLF website. (

Now in its sixth year, the FTLF continues to recognize photographers on the rise and help fuel their vision. During this year’s submission process, photographers will edit their images and cue it to the music of their choice. The “visual presentations” of the Top 5 finalists will then be shown at an awards night at the Shorebreak Hotel during the US Open of Surfing on Tuesday, August 2. “Recognizing the world’s best up-and-coming surf photographers fits right in with the spirit of the US Open of Surfing,” says FTLF sponsor Bob Hurley. “It’s so fun to see such an amazing showcase of young talent in one place — very inspiring.”

Judging from the career paths of past winners, the FTLF recipients will continue to inspire. 2010 recipient Morgan Maassen is quickly becoming the surf world’s freshest eye. Former winners Chris Burkard and Todd Glaser and Ray Collins are three of the most prolific and talented photographers in the sport today, and they all give credit to Flame and FTLF for helping their dream job come true. “It was such an honor to be picked for this grant,” said 2008 winner Todd Glaser. “To be recognized and critiqued by legends like Aaron Chang — and get funding on top of it — will always stand as a career highlight.”

To help round out the wide spectrum of gifted photographers, FTLF will be honoring the late Leroy Grannis this year, a surf photography pioneer and founder of Surfing Magazine.

Follow The Light also wants you to be a judge. The People’s Choice Award will be a text to vote format, where you can vote for your favorite. Winner will be announced at the Shorebreak Hotel.

To submit an application, contact Peter Taras ( or Jeremiah Klein (

The FTLF is proud to be working with Surfing Magazine, SWELL, Hurley and Oakley to provide this year’s grant. For more information, go to

About Follow the Light: On October 10th, 2005, the surfing community lost one of its most influential figures. After a nearly three-year battle with brain cancer Larry “Flame” Moore, the Photo Editor of SURFING Magazine for 30 years, passed. He left behind a legacy of brilliant photography and an army of photographers trained by him. Through his work at SURFING Magazine, Larry literally gave three decades of surfing their “look.” Today, honoring Larry’s request, we have established Follow the Light Foundation (FTLF), an organization that will help finance the dreams of surf photographers, pushing the sport and its lensmen forward.

February 4th, 2011 | By | 4,491 Comments

Why Wear Organic?

CHANGE TODAY: The Texas Organic Connection from Billabong USA on Vimeo.

Support organic farming and cotton…”it’s not just hippies in California that are doing it.”
What’s in it for you? Less pesticides released into the oceans/lakes/groundwater. Watch the video for more reasons to buy orgnaic apparel.

Click HERE to shop organic apparel