Archive for the ‘HOW TO’ Category

November 12th, 2013 | By | 181 Comments

Back in Stock | Surf Grass Mats A Surf Essential for Wetsuit Protection and Keeping a Clean Kit

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Shoes off kook! No dirt allowed in the new Poler Tent. Surf Grass Serves as a sick Welcome Mat

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October 17th, 2013 | By | 396 Comments

7 SWELL Halloween Costume Ideas Employee Picks for Rad Costumes That You Can Repurpose for Everyday Style

Customer Service Dave Pick: Magnum P.I.

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Essential Dress: Hula Shirt, “flatteringly” fit denim, Quik Trucker Hat… mustache INCLUDED!

Don’t forget: to lean up against things and say things like “I’m not buying it Higgins”  (more…)

October 11th, 2013 | By | 1,162 Comments

Roadtripping | Hollister Ranch The ins-and-outs of scoring rights-and-lefts on California's Central Coast

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30 miles north of downtown Santa Barbara is Gaviota Campground, the base camp for south swell surgical strikes.  Santa Barbara locals are very proprietary about the fickle surf that squeaks through the Channel Islands, so keep a low-profile and take a free lesson from the SWELL team. (more…)

October 8th, 2013 | By | 125 Comments

Meet Your Maker | Tavik Men's Designer Mark Powell Talks Tavik Style, Parties, Surf & Workwear Inspo




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Tell us why the slim pickens shirt is ideal for salty shapers and garage dwellers.

MP: Slim Pickens was inspired by the durable denim of our western heritage. Think gold-digging, sharp-shooting and the random bar-room brawl. (more…)