Deep thoughts from the Creative Director of the Ryde: THE art driven clothing line born in Laguna Beach California.

Deep Thoughts, Swell’s new interview series, takes a look from the shallow-end at Swell’s stylist Michelle Mitchell.

Come back next Monday for more Deep Thoughts from the shallow end.

Deep Thoughts, Swell’s new interview series, takes a look from the shallow-end at Billabong and Swell’s team rider, Ryah Arthur.

Come back next Monday for more Deep Thoughts from the shallow end.

A rotating flip into a reverse 360. Boom.
Not only is O’Neill sponsored rider Jordy Smith one of the highest paid surfers in the biz, but now the South African also holds arguably the highest core score to be had: it’s what GrindTv calls “the most high-performance maneuver ever executed on a wave.” Behold…

Go here for another killer surfing photo of Jordy Smith

Feel like getting a little Jordy style? Check out the Jordy Smith signature gear 

This one might be Barred from school…

Bar Refaeli wasn’t spotted wearing Hurley this time, or any other clothes for that matter. The Hurley model can be found, au naturale may we add, on the cover of this month’s Esquire magazine. Although this time she’s dressed in marker instead of Hurley gear, we’re pretty sure no one is complaining! Kind of makes you wish you were an artist now, huh? Write On Bar!

Sounds like a dream come true for every scantily-clad coed that roams the sands of the US Open. Or for those who battle for the coveted Miss Transworld spot every month, in search of true pro surfer-filled love. It’s a Kelly Slater edition of one of Kiehl’s body lotions, and it’s about to have every desperate housewife oiled up in its glory. As for the rest of us? Lets just say I’d like to smell like Kelly Slater’s salty lotion just about as much as I’d want to get sprayed in the face with Michael Jordan cologne. Sorry Kelly, I hope you understand where I’m coming from on this one–nothing personal, really.

Ever wonder how professional models ALWAYS look good in pictures? Besides the fact that most are insanely gorgeous/ thin/ have great hair/ yada, yada, yada… they know what looks good in photos, and what doesn’t. So just in time for prom pics and summer vacation photos, we decided to share a little insider knowledge about how to look smokin’ in pictures–even if you’re not Giselle.

Some picture perfect posing tips:

-Try something different. A foot movement or hip pop can create a whole new look.

-Put on a new face and practice it in the mirror. Practice showing emotion through your eyes when you are smiling or not. Try and connect with the other side of the camera.

-Look both ways. Don’t be afraid to pose looking away from the camera. Great shots often come when you are looking away (either with your eyes or when your head is turned).

-Be flexible. Pose with a knee bent for the most flattering look. (Avoid that bowlegged look at all costs!)

-Nixs on the ‘80’s. Look at an ‘80’s prom picture. Look closer. See that? Everything there, that’s what you want to avoid.

More of a visual learner? Check out how the Swell girls get it done for some inspiration.

Swell’s most colorful (in terms of nail color and personality) surfer is embarking on an East Coast escapade; surfing, stylin’, and living in a white van down by the river (or wherever he can get away with really). Swell sent him off today with a sparkly banner, clean and freshly stickered van, and two economy-sized boxes of Cheez-Its. 

Read on for more pics and good stuff. (more…)

Looks like the rest of America is finally catching on to the fact that Roxy bathing suits are the cutest in all the land. According to AOL, Roxy is their number one searched surf brand, and the sixth most searched swim brand in general. Check out Swell’s full line of Roxy swim right here.

 
(Image/ Popsugar)

What could have been mistaken for a rap video still…turned into something fierce and ready to pounce! It’s a jungle out there, so even if your derrière isn’t harder to miss than an Michael Jackson at a playground, you’re still sure to get spotted in the crowd with this leopard print bikini. We can only imagine the Pervert Flannel guy on the Cougar Hunter getting his guns out in a bright tank to catch this one. 

Get it Kim Kardashian’s leopard bikini at Swell