Archive for the ‘Surf & Sport’ Category

November 13th, 2013 | By | 2,002 Comments

Meet Your Maker | Hippy Tree Founder of HippyTree Andrew Sarnecki Talks Origins of the Tribe & Outdoor Inspo


SWELL stopped by HippyTree HQ in the South Bay to get a tour of their rapidly growing operation,  and the story behind the designs that we can barely keep on the shelves.

SWELL: Give your SWELL fans a quick story about the roots of HippyTree.

Andrew: Kind of a long story, but here it is in a nutshell. I’ve been into graphic design and photography since high school. After college I worked as a wetsuit designer. I had waist length dreads at the time and everyone called me “Hippy”. I started selling tide calendars and t-shirts featuring my art and photography to local South Bay surf shops in 2004. I branded the goods under the HippyTree name. Over the years HippyTree grew and evolved. Today we design and sell 4 seasons of clothing per year. (more…)

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November 12th, 2013 | By | 346 Comments

Back in Stock | Surf Grass Mats A Surf Essential for Wetsuit Protection and Keeping a Clean Kit


Shoes off kook! No dirt allowed in the new Poler Tent. Surf Grass Serves as a sick Welcome Mat


November 5th, 2013 | By | 3,247 Comments

Gear Review | Xcel “Dipped” Booties


This season’s standout wetsuit innovation goes to a goo that goes between your fingers and toes. Liquid neoprene technology was formerly used only to seal seams, but now covers most vital panels in need of serious insulation and stretch. 

The SWELL surfaholics tested the XCEL dipped comp bootie on an Orange County lobster hunting mission to see how it stacked up against the thermocline that dips into 50’s. (more…)

November 1st, 2013 | By | 1,863 Comments

Jamie O’Brien’s Halloween Pipe Session


J.O.B upped his game again with a Halloween session in his backyard. The proprietor of Pipeline suited up as the big bad wolf, grabbed his ODYSEA log from Catchsurf, and bagged some barrels on Hallows eve. (more…)