Archive for the ‘Surf & Sport’ Category

November 21st, 2014 | By | No Comments

Life at Banzai | Volcom Pipe House Tour JD Irons Takes Us Inside The North Shore's Heaviest House

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In this week’s North Shore spotlight SWELL photographer Dane Grady gets a tour of a house as hard-core as the wave it overlooks. The Volcom compound is the premier for the who’s-who of the North Shore surf scene. Posting up in front of Pipeline is not all fun and games however.

The scene is an intense atmosphere filled with battle hardened pipe warriors. Legends of past and present of the place are engraved into the books of the surf world.  Pics and Words by Dane Grady  (more…)

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November 19th, 2014 | By | No Comments

Gifts for Guys | Miss Reef Calendar 2015

Follow Miss Reef around the storied tip of the Baja Peninsula – where she frolicks in waters of cabo, wanders through Mexico’s famed deserts, and the sparkling expanse of the Pacific Ocean all converge into a stunning back-drop as exotic as Miss Reef herself.
Get a copy of the 2015 Miss Reef Calendar now at SWELL  (more…)

November 18th, 2014 | By | No Comments

Meet Your Maker | Yea.Nice’s JJ Thomas Olympic Medalist & Yea.Nice Co-Founder Takes Us Behind the Beanie

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In our ongoing series spotlighting the faces behind core companies who practice what they preach, we caught up with JJ Thomas of YEA.NICE. He Co-founded it in 2010 after an accomplished snowboard career that included an Olympic bronze medal in the 2002 snowboard halfpipe, an X-Games gold medalist, and 2010 Dew Tour Champion. He took his battle-tested beanie knowledge to build a brand, and it we’re stoked he shared it with SWELL.

What was the inspiration for focusing solely on building a beanie brand?

JJ:Beanies speak to Josh’s (co-founder) and I’s roots after bearing some of the harshest winter conditions so we understand quality from a functional standpoint as well. We engineered a new in-store beanie display to give our customers a unique experience when selecting trying on our beanies at retail, we also created Beanies4Life, a one for one program that helps the homeless community through our beanies, so everything we’re accomplishing comes back to beanies which is why we made that choice to be a beanie focused brand. (more…)

November 17th, 2014 | By | No Comments

Road Tripping | Zion National Park Field Notes From Canyoneering and Spreading Camp Vibes with Cass Tillemans

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Friend of SWELL Mr. Cass Tillemans takes us through the scenic byways of Zion National Park

“Last week I was invited on a last minute trip to document some canyoneering in Zion National Park. I was stoked, packed and ready to go the following morning.” (more…)