Archive for the ‘STYLE’ Category

August 13th, 2014 | By | 424 Comments

Spotted in SWELL | Cut Snake Paul Fisher and Leigh Sedley Scoring Style Points this Festival Season


A few SWELL savages “followed the Fish” to LA Hard Summer Festival and Cut Snake basically blew out our eardrums and our minds. The DJ duo has been getting after it for over 10 years, since Paul & Leigh bought a mixer to pass the times during down days on the professional surf tour.

Since hooking up with Destructo, the Cut Snake boys are on a tear through the EDM tour,  rocking out in these SWELL summer styles.

Leigh (right) rocking Tavik Thuglife Boardshorts
Paul (left) in Tavik Gullwing Shirt
Check out all Tavik’s Modern Beach Apparel (more…)

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August 4th, 2014 | By | 226 Comments

Meet Your Maker | Sanuk’s Bryan House Head Sanuk Designer Tours Us Through Their Orange County HQ


Bryan House is a San Diego surfer/skater/designer who is widely recognized for being the f@cking man. He gave us a behind the scenes look at the Sanuk operation, and the secrets behind their not so typical footwear empire. We skated, ping ponged, ate Wahoos, drank Pacificos, and heckled…

How’d you get your start in the Sanuk Footwear family?

I got thrown into the mix randomly by JK, he straight up invited me to check out the building and grab a pair of shoes. The next thing I know I am in a conference room talking about factories, footwear construction and materials. I had no resume, no portfolio just a computer with things I had been working on. Soooo caught off guard, but looks like it worked! JK is the man, I owe it all to him. (more…)

July 17th, 2014 | By | 238 Comments

Christian Fletcher Lives It's Bold, It's Radical, It's Controversial... It's Christian Fletcher x RVCA Collection

RVCA just released an adrenaline junkie back into the surf scene. The aerial pioneer stamped his death metal inspired 80’s logo on some new-school threads built to shred till your dead.  Better get his psycho insignia before he disappears to Bali or quits surfing again.


July 8th, 2014 | By | 397 Comments

Sending It | ourCaste 4th of July Party Photos: Running Wild in Newport with the ourCaste Crew

The smoke finally settled from the ourCaste 4th of July bender at their HQ in Newport, and its a wonder we didn’t end up in the clink. Kegs were cashed, Tacos taken down, fuses were lit, faces were licked and these babes wondered down wearing new Wonderland Sun Shades.

Thanks for the American memories (albeit fuzzy) fellas, and keep cranking out those signature styles sold at SWELL. Enjoy the evidence…