Archive for the ‘STYLE’ Category

December 24th, 2012 | By | 352 Comments

Back in Stock: Poler Napsack

The 1/2 jacket, 1/2 sleeping bag is back on the shelves just in time for a chilly winter. We couldn’t keep our own employee from snatching up this fresh and functional hybrid outerwear last season, so secure your napsack for your holiday road trip before they’re gone.

5 More Reasons to get The Napsack

1) 2 in 1 function saves space in luggage

2) Stops accidental indecent exposure when changing into wetsuit

3) Makes Narcoleptic people just look sleepy

4) Michelin Man halloween costume

5) Also works as a surfboard bag (not recommended)

Get Poler here

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December 24th, 2012 | By | 346 Comments

BJ Penn Wears RVCA Sport

The pride of Hawaii, BJ Penn in an UFC superstar and ambassador of the RVCA sport collection. Just like his mixed martial arts style, his signature shorts are a multi functional for hitting the beach…or the gym.

Watch BJ train for his comeback tour to recapture his two different UFC titles.

 

Sweat in style as your cross train in 2013 with the RVCA sport collection

BJ PENN VITALS

Place of birth: Kailua, Oahu
Nickname: The Prodigy
Mentor: Ralph Gracie
Favorite Restaurant: Boots & Kimo’s. Kailua, HI
Wins by Knockout: 7
Most Memorable Bout: vs MAtt Hughes 2006

December 17th, 2012 | By | No Comments

Last-Minute Gift Ideas

Waited ’till last-minute? Unfortunately, judging by crowds at the mall, you’re not alone. Luckily, you still have 24 hours to get the perfect gift (with free shipping) – sans parking lot/mall/baby stroller chaos. Follow the guide for gifts that don’t look like something you grabbed at the gas station on the way to grandma’s house. You’re welcome.

PS – Order by 12/19 at 9am PST for free shipping* with guaranteed delivery by 12/24.
*exclusions apply, because our magical reindeer found a better gig.

IDEAS FOR THE FELLAS:



Pictured Above:
* For EVERYONE: Stance Socks(1) or the Nixon Time-Teller(2). Two distinctive styles that almost any guy would rock.

* For the Surfer: Surfrider Clothing(3) or a GoPro Camera(4). Give him the gift of clean beaches (and a clean hoodie) with gifts that give back to Surfrider. If you’re attitude is go big or go home – you won’t disappoint with the GoPro – a watter-proof, wearable/mountable video camera.

* For the Style-Conscious: Wellen Gentleman’s Collection(5). Class it up with bow ties and bold chinos.

* For the Life of the Party: Toddland(6). Bring the holiday cheer with gifts that won’t be soon forgotten!

* Small Gift for a Big Impact: The 2013 Miss Reef Calendar(7). A $10 gift that’s never under-appreciated.

Need more ideas? View more last-minute gifts for men

 

IDEAS FOR THE LADIES:


Pictured Above:

* For EVERYONE: Chan Luu Wrap Bracelets(8) or La Mer Warp Watches(9). Always the life of the arm-party.

* For the Style-Conscious: Vanessa Mooney Jewelry(10). A one-size-fits-all approach to finding a unique, stand-out gift.

* For the Beach-Lover: Billabong Surf Capsule Wetsuit(11) or Indah(12). For the mermaid at heart – opt for a retro-inspired wetsuit or Balinese printed, bohemian piece from Indah.

* For Cold Hands and Warm Hearts: Volcom Ear Muffs(13) or the Brixton Infinity Scarf(14)

* Small Gifts for a Big Impact: Kitch Hair Ties(15) or Fun Socks(16). Two staples of the season that you know she won’t already have (at least in that color/pattern!).

Need more ideas? View more last-minute gifts for women

 

December 13th, 2012 | By | 320 Comments

Taylor Hawkins Wears TRKY

Born in the Laguna reefbreaks, TRKY is the freshest cuts to ever fly onto SWELL’s shelves. It’s inspired by the groovy gandu way of life in the rootsy little Laguna Beach village, where being called a Turkey is a compliment. Co-founder Stephen “Sli-Dawg” Chew is a Tavarua boatman, travel writer, winemaker, artist, and voted Best Surf Coach in Orange County.

Their psychedelic designs aren’t only the contest art for the oldest surf contest in the world, but the favorite feathered threads of Foo Fighters drummer Taylor Hawkins. Taylor grew up in Laguna Beach with the TRKY crew, and accepted his last 7 Grammys sporting his TRKY tees. The hometown hero also wore em during his SNL performance with Mick Jagger and rocks out regularly at free concerts around Laguna-town. Click here to watch Foo’s historic acceptance speech.

A fresh batch of TRKY tees just just come outta the oven, so get the famous Space Meatball NASA tee while supplies last.