Archive for the ‘STYLE’ Category

August 4th, 2014 | By | 219 Comments

Meet Your Maker | Sanuk’s Bryan House Head Sanuk Designer Tours Us Through Their Orange County HQ

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Bryan House is a San Diego surfer/skater/designer who is widely recognized for being the f@cking man. He gave us a behind the scenes look at the Sanuk operation, and the secrets behind their not so typical footwear empire. We skated, ping ponged, ate Wahoos, drank Pacificos, and heckled…

How’d you get your start in the Sanuk Footwear family?

I got thrown into the mix randomly by JK, he straight up invited me to check out the building and grab a pair of shoes. The next thing I know I am in a conference room talking about factories, footwear construction and materials. I had no resume, no portfolio just a computer with things I had been working on. Soooo caught off guard, but looks like it worked! JK is the man, I owe it all to him. (more…)

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July 17th, 2014 | By | 220 Comments

Christian Fletcher Lives It's Bold, It's Radical, It's Controversial... It's Christian Fletcher x RVCA Collection

 
RVCA just released an adrenaline junkie back into the surf scene. The aerial pioneer stamped his death metal inspired 80′s logo on some new-school threads built to shred till your dead.  Better get his psycho insignia before he disappears to Bali or quits surfing again.
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July 8th, 2014 | By | 342 Comments

Sending It | ourCaste 4th of July Party Photos: Running Wild in Newport with the ourCaste Crew

http://www.swell.com/OurCaste?utm_source=blog.swell.com&utm_medium=ourcaste4th&utm_campaign=070714

The smoke finally settled from the ourCaste 4th of July bender at their HQ in Newport, and its a wonder we didn’t end up in the clink. Kegs were cashed, Tacos taken down, fuses were lit, faces were licked and these babes wondered down wearing new Wonderland Sun Shades.

Thanks for the American memories (albeit fuzzy) fellas, and keep cranking out those signature styles sold at SWELL. Enjoy the evidence…

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June 23rd, 2014 | By | 252 Comments

Back in the Shop | Penny Skateboards New Pro Model Boards and Patriotic Prints Arrive for Summer Skating

The proprietors of performance plastic skateboards unveiled 7 new models this summer. Penny partnered with Christian Hosoi, who Transworld SKATEboarding named “the fourth most influential skateboarder of all time” creating a signature board seen shredding by the groms in his block party edit above.

Standout summer skate style include the American Flag penny, Space Skate and Rasta Fade.
The universally loved versatility of the retro trucks was on display on Go Skateboarding Day, when penny fans tagged #PennyMoments.  Here’s our insta fan favorites.

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@nellafrenchie should win a prize or something… or a treat

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