Archive for the ‘STYLE’ Category

June 13th, 2014 | By | 62 Comments

Travel Tips | Cooler Luggage The Roark Adventure Junkies Show Us How To Pack Light & Save Cervezas

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Laguna Beach local Brandy Faber is the Marketing Director At Roark and a connoisseur of crawling through Cabo. Here’s his hybrid packing techniques for staying stocked an stoked. 

The first time I went to Cabo we went straight to the store from the airport. One of our purchases was a Styrofoam cooler that we stocked with the important essentials of beer and water to have while we surfed on the desolated East Cape.10311323_1426719617590556_2090986821_n

The Styrofoam cooler didn’t hold up very well and I was bummed to (more…)

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June 12th, 2014 | By | 57 Comments

Meet Your Maker | ourCaste Co-Founder Mike Quinones Walks Us Through ourCaste Hq Newport Beach

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Thanks for the bagels fellas, where’d this holey breakfast come from?

Mike Q: None other than the holiest of holy when it comes to a Newport breakfast spot, good ol’ Al Cap.

Tell us about the earliest origins of ourCaste, and how you landed such an iconic shop here in west Newport

Mike Q: Earliest origins…geez, must have been years ago now.  The idea spawned from our close knit group friends and their passions that we saw missing from a place we’ve long been apart of.  Not that the brand was necessarily formed back then, but the “big bang” moment came after looking at the (more…)

June 9th, 2014 | By | 54 Comments

Spotted in SWELL | Luke Rockhold

luke1 Santa Cruz Surfer and UFC wonderboy Luke Rockhold just returned from a tour across Europe making guest appearances in the best beaches & clubs from Ibiza to Berlin. He kept it America strong rocking the Americana Trunks from Tavik, and it clearly worked wonders for him. (more…)

June 4th, 2014 | By | 884 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…