Archive for the ‘STYLE’ Category

June 9th, 2014 | By | 2 Comments

Spotted in SWELL | Luke Rockhold

luke1 Santa Cruz Surfer and UFC wonderboy Luke Rockhold just returned from a tour across Europe making guest appearances in the best beaches & clubs from Ibiza to Berlin. He kept it America strong rocking the Americana Trunks from Tavik, and it clearly worked wonders for him. (more…)

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June 4th, 2014 | By | 99 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…

May 23rd, 2014 | By | 24 Comments

SeaMade: #CityWild Native Wanderings with Guest Blogger Madison

From the canyon to the coast, the terrain of CityWild Malibu looked especially gorgeous through the eyes of RAEN. Immerse yourself into the native wanderings of CityWild here…

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Check out the new RAEN collection on SWELL

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May 8th, 2014 | By | 2 Comments

Meet Your Maker | PUSH by Element

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PUSH is a talented artist and designer rooted in the city of Los Angeles. With a creative sensibility developed from years as a muralist and graffiti artist with the MSK/AWR crew (more…)