Archive for the ‘STYLE’ Category

July 8th, 2014 | By | 8 Comments

Sending It | ourCaste 4th of July Party Photos: Running Wild in Newport with the ourCaste Crew

http://www.swell.com/OurCaste?utm_source=blog.swell.com&utm_medium=ourcaste4th&utm_campaign=070714

The smoke finally settled from the ourCaste 4th of July bender at their HQ in Newport, and its a wonder we didn’t end up in the clink. Kegs were cashed, Tacos taken down, fuses were lit, faces were licked and these babes wondered down wearing new Wonderland Sun Shades.

Thanks for the American memories (albeit fuzzy) fellas, and keep cranking out those signature styles sold at SWELL. Enjoy the evidence…

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July 2nd, 2014 | By | 11 Comments

Meet Your Maker: Katin See How Katin's Custom Surf Styles are Made - From The Sketchbook To SWELL

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Ask any surfer what the name ‘Katin’ means to them and they’ll claim the K-man invented boardshorts in the 1950′s and started the renowned surf competition, the Katin Classic Pro/Am. These pioneers were born in Surfside, CA and in an era of out-sourcing, still keep their production at home in SoCal. Given their commitment to quality, American-made goods, we’re stoked to feature Katin in SWELL’s Locals Only collection.

Take a tour of the Katin USA design and production headquarters with Justin Rogina (left) and Mac Beu –  (more…)

June 23rd, 2014 | By | 14 Comments

Back in the Shop | Penny Skateboards New Pro Model Boards and Patriotic Prints Arrive for Summer Skating

The proprietors of performance plastic skateboards unveiled 7 new models this summer. Penny partnered with Christian Hosoi, who Transworld SKATEboarding named “the fourth most influential skateboarder of all time” creating a signature board seen shredding by the groms in his block party edit above.

Standout summer skate style include the American Flag penny, Space Skate and Rasta Fade.
The universally loved versatility of the retro trucks was on display on Go Skateboarding Day, when penny fans tagged #PennyMoments.  Here’s our insta fan favorites.

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@nellafrenchie should win a prize or something… or a treat

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June 20th, 2014 | By | 11 Comments

Day in the Life | Wade Goodall Our Favorite Aussie Aerialist Couchsurfs Through Newport

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Wade got a call from Dane Reynolds and Nathan Fletcher that a certain mainland Mex slab had a manageable swell coming.  So he hopped a flight from Oz to Orange County only to find out the swell was too steep, so he manned the SWELL couch for a few days hoping to score the Newport Jetties before the next swell hits Mex. Spoiler Alert: Beer-Consumed > Waves Ridden   (more…)