Archive for the ‘STYLE’ Category

November 14th, 2014 | By | No Comments

SWELL Drinks |Turk’s Irish Coffee A Sea Worthy Holiday Libation From the Best Bar in America

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This staple watering hole in South Orange county sits on the Dana Point Harbor and pours drinks fit for the saltiest sailors around. Turk’s is hands down SWELL’s favorite bar in the world, from the skylight fish tank to the strongman photos of Turk himself, SWELL’s end of summer party went bonkers in this place. (more…)

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October 16th, 2014 | By | No Comments

Chicks Dig Flannels A Tribute to a Girl in Her Dude's Shirt

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There’s few sexier things than a hot chick in a dude’s shirt. No matter how disheveled and partied-out a girl may feel, that oversized top of yours magically makes her legs look longer and probably means something epic just went down.

For this reason we recommend keeping a musty man shirt on hand for that certain occasion.  Megan here embodies this trend, and her 10K instagram followers agree. She prefers the plush cuts of Tavik and their modern beach style. Check out new Tavik at SWELL and follow that little goddess @meganedward_  Photos: @676plustax (more…)

October 7th, 2014 | By | 2 Comments

Meet Your Maker | Volcom Denim Tour the Volcom Flagship HQ with Denim Designer JJ Gonzales

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From working summers in the warehouse as a teenager, to becoming the senior denim designer at Volcom, Jeffery James “JJ” Gonzales personifies Volcom’s brand mantra True to This.  (more…)

September 3rd, 2014 | By | No Comments

Meet Your Maker | Rusty Take a Tour Into Rusty's Legendary Shaping Bay and Design Studio

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While picking up a fresh batch of boards in Rusty San Diego, we got a behind the scenes look at his hall of fame board building operation, then met then characters in the brand new apparel design HQ for happy hour in Laguna Beach.

Skip straight to the Rusty USA Design HQ Tour in Laguna Beach

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Rusty Preisendorfer estimates he’s shaped over 40,00 boards. For 25 years, he worked on creating larger foam molds to shape bigger boards for bigger waves (and big dudes like him) (more…)