Archive for the ‘STYLE’ Category

April 26th, 2012 | By | 2,221 Comments

Cinco de Mayo Inspired Clothing

Cinco de drinko, Drinko de Mayo, Cinco de Gringo…What ever you call it, just look good while you celebrate. Raise your glass in some authentico attire to the Battle of Puebla, where 2000 Mexicans fought off 6000 french invaders led by Napoleon III.

cinco-de-mayo-clothing
Even though gringos probably celebrate more than the average Mexican, you cant knock those gueros for guzzling down that beautiful blue agave. If the surf gods have ever been good to you south of the border, give your gracias and check out the Cinco section here.

Here’s a shot from our April trip to Puerto Escondido.
Dave eyes watering at a mescal tasting
tequila-face

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Posted in STYLE | 2,221 Comments »
April 25th, 2012 | By | 2,041 Comments

Surfing Magazine: Surf and Swimsuit Preview -June 2012 Issue

With today’s 24-hour action sports news cycle, note worthy swells and sessions literally come and go with the tide. That’s why we love the video trailers for Surfing’s monthly issues. These behind the scenes looks at the upcoming issue gets us re-psyched on Dorian’s recent Mavericks monsters, a potential Kolohe vs. John John rivalry and the highly anticipated sophomore campaign of Julian Wilson.

As an annual bonus, the June issue includes the Swimsuit edition, featuring the hottest models and swimsuits seen at SWELL. Enjoy your sneak peak into the making of Surfing’s latest patch of eye candy.

Pipe’s prodigal son, John John Florence has dominated covers and contest for the past 16 months. Thankfully SWELL is stocked with the tools behind his trick to landing yet another cover. Get his boardshorts, deckpad and fins at SWELL, and surprise yourself with little gear changes that make big differences is your surfing.

Our friends at Surfing Magazine had no complaints about shooting the 2012 Swimsuit edition on the North Shore of Oahu this winter. Sydney and Natazha put on a clinic for strutting the beach like a goddess in the hottest bikinis on the market. This year’s cover shot featured the Tyler Rose OHWAHANIGHT cut, and other flattering looks from Mikoh and Bubululu available at SWELL

surfing swimsuit edition

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Posted in GEAR, STYLE, SURF, VIDEOS | 2,041 Comments »
April 25th, 2012 | By | 1,550 Comments

Win it Wednesday – Raen Squire Sunglasses

This week we had some fun messing with an old movie trailer for The Beatch Girls and The Monster for our WIW teaser.  The vintage reel seemed appropriate for the retro inspired Squire Sunglasses from Raen.

Watch Wonderboy Bill shake his thing below and then head over to our Facebook page to win these sick shades from the good folks at Raen.

Enter today to win the Raen Optics Squire (featuring wood grain trim)

Here’s how to Enter:
1. Fill out the form: http://woobox.com/ziyk6b
2. Leave a comment on our Facebook- why do you want to win?
3. Earn extra entries- ‘SHARE’ this sweepstakes and earn 5 extra entries for each friend who enters

 

Good Luck!!

Posted in STYLE, SWEEPSTAKES | 1,550 Comments »
April 16th, 2012 | By | 2,123 Comments

This Shirt HelpsBuy a Tee and Give Clean Water to 1 Person for 1 Year


One Shirt = Clean water for 1 person, for 1 year.
Darn good shirts, for an equally good cause. This Shirt Helps is giving customers the chance to support social causes, with the purchase of an everyday item- a quality, solid tee – so you know exactly where your money is going, and how much it will help. Partnering with Waves for Water, these shirts go to providing clean water solutions to impoverished countries around the world.
Waves for Water was started by Pro surfer Jon Rose after the 2009 7.6 quake that destroyed the city of Padang – with more than 1,000 lives lost and 100,000 homeless. He began his mission to give back, helping disaster areas and communities in need of clean water, including Haiti, where they have brought 11,000 small, portable filters to date (clean water for more than 100,000 people.)
Show your support by donating to Waves for Water, by purchasing a This Shirt Helps tee.

Posted in OUTREACH, STYLE | 2,123 Comments »