Ever wondered what summer smells like? The crew at Catch Surf knows, and their all new Beaters are essential for capturing the “essence” of summertime fun! Splash on some of this cologne, grab your Beater and head to the beach cause it’s sumertimmeeeee!
Enjoy the sexy sense of humor from the San Clemente shredders at Catch Surf.
Check out the new boards and threads from Catch Surf.
The AMBSN favorite is back, and the HOME volley shorts have pledged allegiance to party. Co-founding brothers Dylan and Dustin Odbert know how to have a good time, and that fun-loving spirit is in every handmade pair. These California kids took this patriotic style to the next level with a contemporary cut and silicon washed microfiber suede. AMBSN were the first in the action sports industry to push short style towards shorter and slimmer cuts, and this roached elastic waist short is an instant classic.
They took the same humorous approach to their ad campaigns, posting a parody of American Apparel in Vice Magazine. This spoof ran on the back cover, while the American Apparel ad graced the inside cover. The AMBSN ad campaigns always entertain their young, well-dressed demographic who get super pumped on ridiculous trends like Movember’s mustache grow-a-thon.
The shorts have a 16 inch outseam, new-wave low-rise fit, and contrast back patch pocket with a metal eyelet drain. Traditional tie and Velcro closure, and supreme-suede fabric make this your surf-hard, party-hard summer essential.
We love seeing these guys cruising around San Clemente, and they rip at skating and surfing. Get your California made HOME Volleys here
While Noll was presenting Garret McNamera with a $50,000 check for Biggest Wave of the Year, everyone enjoyed “Da Bull” retell his own quest for the world’s biggest waves in his signature black and white boardshort. He then alluded to the fact that his original short style was being copied by surf companies and poser brands. But, patenting black and white stripes would be harder than laying claim to boardshorts themselves, so he did what any pissed-off surfer would, and mooned the crowd with his signature stripes across his bare ass.
It was not what many expected from a nice looking old man, but Noll is a real bad-ass and has a core perspective about wannabe fads in the surf industry. Here’s what he said about the trendy surf guitar genre of the 60s “Crap, all of it. That’s what real surfers thought. Dick Dale was okay, but the rest was garbage. We hated all that stuff; all the surf music and the Beach Blanket Bingo movies. It (The Beach Boys) just sounded kind of pussy to us.”(Warshaw, 2006)
Playboy’s Miss June 2012 Amelia Talon, and Miss April 2011 Jaclyn Swedberg weren’t the ones taking their clothes off this time, so they cheered him on along with the rest of the industry in attendance.
Noll mentioning rip-off surf companies comes just weeks after Hollister Co. became the world’s largest (so-called) surf company, posting 2 billion dollars in annual revenues. This upset many in the surf industry who are dedicated to maintaining an ocean-first mentality, and an overall sense of respect to the heritage of people like Greg Noll.
Hollister aka “Mall-ister” mass produces kitschy knock-offs of our coastal classics, and waters down our sacred surf culture. Making shirts that say “Hollister Surf Team” is blatant rip-off of smaller surf companies who actually invest in their fellow rippers who keep the dream alive.
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Shop the Greg Noll X Billabong Collection Here
Warsaw, M. (1996). Photo/Stoner: The Rise, Fall, and Mysterious Disappearance of Surfing's Greatest Photographer (pp. 46). San Fransisco, CA: Chronicle Books.
Photographer Art Brewer and SWELL models headed to the Surf and Sand Resort in Laguna Beach for the 2012 Spring/Summer catalog. Enjoy a behind the scenes look at the beautiful ladies and line-ups that were on tap for this season’s shoot
