Archive for the ‘STYLE’ Category

May 7th, 2013 | By | 1,995 Comments

As Seen On: Hawaii 5-0


In last nights episode of Hawaii 5-0, the aloha loving Lieutenant Chin Ho Kelly rocked the RVCA Fern & Burn Shirt in every scene. If you’re unfamiliar with the show, “Chin” is a local-boy cop with a shoot first mentality and an appetite for Kamekona’s shrimp truck.

Watch Hawaii 5-0 Mondays at 10 pm on CBS to see Chin’s weekly aloha shirt styles. Check out SWELL’s Aloha Friday Pinterest Board for dozens of fresh floral shirts, shorts, shoes and more.

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April 18th, 2013 | By | 127 Comments

White Mike Launch Party at Fred Segal Join Extreme Photog Mike Muller to Celebrate Billabong x White Mike & Earth Day

white mike fred segal
Click here for directions
Lean more about the Billabong x White Mike Collection
Not in the LA area? Checkout the White Mike Collection at SWELL

April 11th, 2013 | By | 2,146 Comments

Sand and Serif Festival Style for Guys

Sand & Serif is a blog comprised of coastal dwelling dudes with a knack for curating kits for any occasion. Here’s what they chose for festival bound fellas looking to sport a solid look.


1. Topo Ranch Tide Tank -Cool colorways and simple shapes make this a mellow top for an epic sun-day

2. Lightning Bold Pelican Boardshorts -Lightning bolt, your pure source of stoke and style. Its all 20 inches and shorter at these shows.

3. Brixton Oath III Hat -Nothing says indie like Brixton. Stay shady with guys who know music

4. Oakley Frogskin Sunglasses -Flare meets fashion. Spice it up with dash of flouro

5. Reef Coastal Cruiser Shoe -Few people actually wear sandals to big festivals, you’ll understand when you lose a slippa in the pit at the Descendents show

Thank you Sand & Serif for picking the freshest threads for the party. See the whole festival style collection here.


Check back for more style posts and festival happs on the Blog and Instagram @SWELLDOTCOM


March 29th, 2013 | By | 827 Comments

Hula Hats: New Snap Back Styles

We’ve got stacks of new Hula Hats. They’re a summer essential for beach days and weekend festivals. Get yours here. Aloha!!

hula hats
Photo via Instagram. Follow SWELL for non-stop rad shit.