Archive for the ‘STYLE’ Category

March 2nd, 2008 | By | 2,424 Comments



You’d have to be nuts to leave a sweet and secure marketing job at TransWorld Media to go start your own apparel line in this already over saturated market. And you’d be Prozac crazy to think you could get ‘er done with a line that focused primarily on headwear (albeit very cool headwear). But for the super hipsters who launched the now super successful Brixton, they thought they’d be crazy not to try. Breaking ground in 2004, Brixton was the brainchild of three friends who wanted to convey their personal styles into a timeless product. David Stoddard, Brixton’s creative force, has always been inspired by vintage designs, as well as the cultural innovators that surround the action sports industry. Fellow former T-Duber Jason Young heads up the national and international sales teams. Having spent eight years working in distribution, Jason knows a thing or two about project management. He also served time as a touring musician, bringing with him an enviable list of friends and contacts who were only too stoked to represent the brand from the get go. Rounding out the trio is LA native Michael Chapin who’s prior experience in business development and strategic partnerships with companies like TransWorld, Primedia and the Wasserman Media Group gave him a unique insight to the mixed cultures that make up the movers and shakers in the fashion industry. And the rest they say is haberdasher history. Below is just a few of the Brixton hats our customers can’t get enough of. To view our eltire line, click here.


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February 28th, 2008 | By | 7,112 Comments



…And sometimes love requires action.” Were truer words ever spoken? Probably, but it’s late and we’re too tired to look it up on Wikipedia. This was a very special week for us at Swell as we finally moved in to our new spacious digs in San Clemente, and we debuted a line of incredible t-shirts from our newest vendor, Jedidiah. Having cornered the market on branding hope for the world, all of Jedi’s top quality products are focused on aiding those less fortunate through increased awareness, financial contributions and service projects. We could go on and on, and try to mesmerize you with their awsomeness by using flowery adjectives and lots of exclamation marks, but we think they sum it up pretty well themselves. “One percent of Jedidiah’s total revenue will be donated to various social aid programs and humanitarian groups dedicated to creating change both on a global level and in our own backyard. Whether its giving back to the inhabitants of Indonesia with Surf Aid’s Wave of Compassion, helping restore and rehabilitate the youth of Northern Uganda, or taking a day off to hang out with the kids at an orphanage in Mexico we understand that genuine fortunate living means respecting your fellow man, and helping bring about change.”

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February 27th, 2008 | By | 5,585 Comments



My earliest memory of the Penguin icon was watching a rerun of Bob Hope playing in a celebrity golf tournament . This must have been around 1980 and while I had no clue who this stylish man of leisure was, I was ridiculously impressed that my dad had the exact same yellow polo Mr. Hope was wearing. Founded in 1955 as Munsingwear, an underwear and military supply company, they introduced the first iconic golf shirt to America. The Penguin logo itself has an interesting story of origin. One day, a Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist and on what seems like a lark, bought one of the stuffed birds. Before long, “Pete” the penguin became the official mascot. In 2003, an Penguin was recreated by style makers who evolved the legend to include a full line of men’s and women’s apparel and accessories. We really dig their sunglasses, and know you will too.

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February 20th, 2008 | By | 1,041 Comments


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Timing is everything. Time marches on. Making great time. We could go on, but we want to keep our job. In any case, Rip Curl is enjoying their moment in time (sorry) as their best selling Ultimate Oceansearch watch is being featured on the wrist of Matthew McConaughey in the ad for his latest film “Fool’s Gold.” The poster can currently be seen on Page 9 of this week’s issue of People Magazine, and on the bedroom walls of Eighth Grade girls across the nation.