Archive for the ‘STYLE’ Category

June 17th, 2008 | By | 251 Comments

WHAT A SWELL DEAL! 20% OFF GIRLS TANKS

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We’re so bitchin’, it’s scary. No wonder we’re the best online surf shop. Right now all of our regular priced girls tanks are 20% off. Ladies, let’s give the whole world VIP tickets to the gun show.

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June 17th, 2008 | By | 3,405 Comments

TREND: GLADIATOR SANDALS MARCH ON

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So gladiator sandals have been hot for several months now with no signs of slowing. Well loved by starlets, models and mall rats, we’re betting this look is going to stick around and eventually become a staple. Which is kinda funny considering when they first became popular in 1987, they were mostly favored by promiscuous teens who wore them with spandex minis. True story. Now a days they can be seen on the red carpet and beach boardwalks around the world. Naturally, as the world’s premiere online surf apparel shop, we’ve been all over the trend since day one and are super stoked about this super cute and super affordable pair from Steve Madden.

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June 11th, 2008 | By | 7,788 Comments

NEW TO SWELL: HIPPY TREE

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Though formally founded in 2003 by South Bay surfer and artist Andrew Sarnecki, HippyTree more accurately began in early 2000 with a twenty-one-year-old Sarnecki who, at the time, sported waist-length dreads and a car full of spray-paint cans, surfboards and cameras. “Hippy,” the name Sarnecki’s friends fittingly called him, also marked his half-ironic graffiti moniker. (more…)

June 6th, 2008 | By | 1,553 Comments

DESIGN FOR HUMANITY 2008

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When it comes to giving back, no one makes it look as good as Billabong. Building on the success of last year’s wildly popular launch party for their new charitable division, Design For Humanity, this year’s bash was regarded as the biggest industry fundraising event of the season. Going down this past Thursday at the Avalon/Spyder Club in Hollywood, lucky attendees saw renowned DJ Steve Aoki in full force, along with the tragically hip MGMT. Guests also viewed specially commissioned art from Wolfgang Block and Chris Jordan, as well as a rare collection of surf photos from world class photographers Rob Gilley, Dustin Humphrey and Steve Sherman. But the night’s main event was the fashion show featuring one-of-a-kind pieces that were revamped from Billabong’s current spring and summer lines. This all-star party was made truly unique with the art, photos, and fashion available for auction on Ebay with 100% of the proceeds benefiting The Surfrider Foundation. Our every ready girl-about-town Elsa was their with camera and cocktail in hand. Check out her exclusive pics and videos.

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