Ahhhh fall. The air is crisp, TV shows are new, and thanks to daylight saving’s, Happy Hour gets moved up to 4pm. Yes, we always seem to be rushing about come autumn. Strolling seems to be so faux pax with so much going on. We’re either heading out, heading home, hitting the road, or hoping we don’t have to get another part-time job for the holidays. With all the new baggage we take on this time of year, it’s no wonder that bags themselves take on a new importance in our lives. The wallets and coin purses of summer are of no use to us now, especially with the onslaught of beanies, scarves, gloves and laptops we need to carry. Come on, we’re just as bummed as you to see summer end. So don’t kill the messenger. Especially when they’re as fierce as the ones here.
Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.Archive for the ‘STYLE’ Category
LITTLE PEOPLE BIG WORLD

Well look at the big brain on us. Our clothing buyers really are the best in the business. Their keen insight into tapping the hottest trends is the stuff of legends. Take Hurley’s Benny Beanie for example. It’s been a huge seller for us, and Drew’s all over it. This snapshot, courtesy of People Magazine, is a mere drop in the bucket of celebs and mags that have picked up on our amazing inventory. In fact, someone was just telling us the other day that T.I. was scoping our surfboards. Something about looking for a big gun for winter. Interesting.
STYLE BY DESIGN
Here’s another reason why Stab Magazine is the most popular reading material in our bathroom. Their latest style feature picks the brains of the industry’s leading designers (both here and abroad), laying open a meaty carnage of everyday inspirations. From biker exploitation flicks, Olivia Newton-John, robots, and psychobilly garage bands, nothing is off limits when the time calls for mental stimulations. Still too chicken to tell your family you’re dropping out to go “find” yourself? This piece and a few belts of liquid courage will get you on your feet.
UN-MODEL LIKE BEHAVIOR
Sophie Leddick is one of the coolest, sharpest girls you’ll probably never meet. And the fact that she’s a model is one of the least interesting things about her. Raised in San Diego and now living in Brooklyn, Sophie got her start in the biz at age 16. Her skills for surfing and effortless grace from years of studying classical ballet made her a natural for brands like Hobie Swimwear, DC Shoes, Quiksilver and Roxy. (more…)




















