Archive for the ‘STYLE’ Category

November 4th, 2008 | By | 6,105 Comments

HURLEY’S TOMBOY DRESS TURNS IT UP

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As everyone knows, the best part of any major awards shows is seeing what the celebrities are wearing. And this year’s 2008 MTV Video Music Awards was especially stunning, as we saw supermodel Bar Refaeli rock Hurley’s Tomboy Singlet Maxi dress. Later did we learn that the frock was actually made specifically for her. From the moment we saw it we knew the Tomboy was pretty amazing. And Swell ended up as one of the select few retailers able to offer it in limited supply. Simple, chic and refined, the floor-length number is as comfortable to wear as your favorite t-shirt, but is sultry and versatile. Should you want to accessorize with jewelry, scarves, a bag or some type of jacket, the dress easily flatters all body types. And in a recent photo shoot we assembled three great ways to wear it–proving you hardly need a figure like Bar’s to pull it off.

We were also able to get the full lowdown on the dress’ design and inspiration from Hurley’s Jenna Woodhull, who explained that what really sets the Tomboy apart is its effortless sex appeal. (more…)

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October 29th, 2008 | By | 3,632 Comments

SHOP LONG, SHOP HARD: 20% OFF YOUR ORDER

 20% Off Order

October 28th, 2008 | By | 3,051 Comments

SPANKIN’ NEW RVCA

 New Rvca tees

Those crazy kids from Rvca never seem to slow down. No wonder our customers chose them as their favorite brand. Which is why Swell is always the first to have Rvca’s latest and greatest in stock. But we wonder how many of you know the real Rvca story? Equal parts Cinderfella and the America dream, it all started with designer PM Tenore’s vision to create a design-driven (i.e. cool art and graphics) skate/street brand. The first t-shirts were sold exclusively in boutique skate shops. But then PM’s childhood friend and pro surfer Conan Hayes stepped in, and brought his own unique and opposing style–hence the brand’s slogan: The Balance Of Opposites. Rounding out the posse was skater / artist Ed Templeton, whose art was prominently featured in PM’s skate shop ten years earlier. Ed can be credited for Rvca’s pioneering use of artists showcasing their works to help raise awareness and benefit the community. And there you have it. No fat guys in suits, no slick marketing gimmicks, just creative minds coming together for the common good-looking.

October 21st, 2008 | By | 1,278 Comments

20% OFF ALL REG. PRICE HOODIES!

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Hells yeah! We decided to bring the holiday savings to you a little early by marking down all mens’ and girls’ regular price hoodies. Just be sure to enter the code HOODIE2 in the coupon field during checkout. Fleece Navidad!