Archive for the ‘STYLE’ Category

October 28th, 2008 | By | 2,576 Comments

SPANKIN’ NEW RVCA

 New Rvca tees

Those crazy kids from Rvca never seem to slow down. No wonder our customers chose them as their favorite brand. Which is why Swell is always the first to have Rvca’s latest and greatest in stock. But we wonder how many of you know the real Rvca story? Equal parts Cinderfella and the America dream, it all started with designer PM Tenore’s vision to create a design-driven (i.e. cool art and graphics) skate/street brand. The first t-shirts were sold exclusively in boutique skate shops. But then PM’s childhood friend and pro surfer Conan Hayes stepped in, and brought his own unique and opposing style–hence the brand’s slogan: The Balance Of Opposites. Rounding out the posse was skater / artist Ed Templeton, whose art was prominently featured in PM’s skate shop ten years earlier. Ed can be credited for Rvca’s pioneering use of artists showcasing their works to help raise awareness and benefit the community. And there you have it. No fat guys in suits, no slick marketing gimmicks, just creative minds coming together for the common good-looking.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
October 21st, 2008 | By | 1,100 Comments

20% OFF ALL REG. PRICE HOODIES!

 102108-guys3.jpg

Hells yeah! We decided to bring the holiday savings to you a little early by marking down all mens’ and girls’ regular price hoodies. Just be sure to enter the code HOODIE2 in the coupon field during checkout. Fleece Navidad!

October 19th, 2008 | By | 2,245 Comments

THE TIME IS NOW!

 101608_4.jpg

There’s still time to take advantage of this incredible offer. Besides, what else did you have going on today other than watching the Chargers lose?

October 15th, 2008 | By | 585 Comments

OMFG! BLAKE LIVELY LOVES HERSELF SOME SWELL

blake_lively2.jpg

Gossip Girl’s Blake Lively nearly started a fan frenzy in NYC during her recent taping for The Late Show with David Letterman. Her secret? She was packing major heat with Swell’s Alpinestar’s Chambray shirt dress. We sent Blake a big box of Swell goodies earlier this month and this slinky number was one of her #1 pick. Too bad Blake couldn’t pitch the first ball for the Yankees, because she obviously knows how to throw a mean curve.