Timing is everything. Time marches on. Making great time. We could go on, but we want to keep our job. In any case, Rip Curl is enjoying their moment in time (sorry) as their best selling Ultimate Oceansearch watch is being featured on the wrist of Matthew McConaughey in the ad for his latest film “Fool’s Gold.” The poster can currently be seen on Page 9 of this week’s issue of People Magazine, and on the bedroom walls of Eighth Grade girls across the nation.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

Footwear Plus Magazine recently honored Sanuk’s Sidewalk Surfers with a Product of the Year award, and reaffirmed to millions what Swell’s been saying all along: These shoes are dope. (Now go put that in your pipe and smoke it.) If you’re one of the few who hasn’t jumped on the wagon, let us be your guide. Below is just a small sampling of some of our top sellers. You can see our entire collection right here.

Before you go all hockey-temper and slam your deck on the hood of your Nova, take a deep breath and visualize the possibilities. Etnies owner Pierre-André Senizergues and friend Gil De Le Bon Lapointe will be exhibiting “Skate Study House” beginning Jan. 28 at Colette in Paris, and featuring modern, skate-infused recreations of basic household designs. Sure, the furniture looks cool, but can it withstand a 14-hour marathon session of Guitar Hero? Tree Hugger has more.

As support for project BLUE continues to gain momentum, so do the designs and technically-advanced materials featured in their exclusive apparel and accessories line. There’s been a ton of interest in O’Neill’s latest offerings (their Jethro tee is shown above), as well as Billabong’s boardshorts which are made entirely of recycled materials including PET bottles. Click here to see what’s new for guys and girls BLUE.