Archive for the ‘STYLE’ Category
Those crazy kids from Rvca never seem to slow down. No wonder our customers chose them as their favorite brand. Which is why Swell is always the first to have Rvca’s latest and greatest in stock. But we wonder how many of you know the real Rvca story? Equal parts Cinderfella and the America dream, it all started with designer PM Tenore’s vision to create a design-driven (i.e. cool art and graphics) skate/street brand. The first t-shirts were sold exclusively in boutique skate shops. But then PM’s childhood friend and pro surfer Conan Hayes stepped in, and brought his own unique and opposing style–hence the brand’s slogan: The Balance Of Opposites. Rounding out the posse was skater / artist Ed Templeton, whose art was prominently featured in PM’s skate shop ten years earlier. Ed can be credited for Rvca’s pioneering use of artists showcasing their works to help raise awareness and benefit the community. And there you have it. No fat guys in suits, no slick marketing gimmicks, just creative minds coming together for the common good-looking.