Archive for the ‘STYLE’ Category

February 10th, 2009 | By | 1,107 Comments

Attack Of The Boardshorts


Ready to shred, our new spring ’09 boardshorts are amped to tear the lineup a new one. Be the first to jump on the fresh styles from AtwaterRip Curl, Quiksilver, Hurley, O’neill, Billabong, Lost, Volcom, Insight, and Analog.

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February 5th, 2009 | By | 3,147 Comments

New Brands: Get ‘Em While They’re Hot


Did you hear that? It’s our hard ass bosses cracking the whip again. “COOLER! NEWER! BETTER!,” they scream. We never get to come down off our toes. Which is probably why we’re always a few steps ahead. Especially when it comes to discovering the best new brands. The Ryde, Insight, Hippy Tree, Few New Zealand, Analog, and GRN Apple Tree are just a handful of the up-and-coming brands we’re promoting this spring. We’ll do our best to make sure you come to know each one on a more intimate level, but for now we’d like to give you a deeper appreciation of The Ryde. (more…)

February 5th, 2009 | By | 3,763 Comments

Get The Look: Isla Fisher



Isla Fisher knows how to fight off any winter anguish. Her outfit is delightful in every way as she pulls off this single colored look effortlessly. Who knew an outfit with the blues could be so adorable?  And those colored shades are, no doubt, the frosting on the cake. Isla admitted that prior to her starring role in, Confessions of a Shopaholic, she usually played it safe when it came to fashion risks. “The most fun fashion discovery was to use a lot of color in my wardrobe. I’m fairly conservative normally, and I just feel like Patricia Field [the film’s stylist] brought out the color in me. I now love to wear color.” It seems that Isla has caught the fashion bug, and color is her muse. Inspired by her look, I have found an outfit on that channels Isla’s, but with even more personality and flare. 

February 5th, 2009 | By | 2,907 Comments





Santa Rosa born and Laguna Beach bred, stylist Michelle Mitchell is a fashion powerhouse packed in a tiny, albeit very chic and contemporary, package. An automatic go-to girl for Swell, Rip Curl and numerous other apparel giants, Michelle is adored for her eclectic savoir faire and can-do attitude. (Of all the well-loved styling stories in the industry, the greatest is the one about Michelle’s killer poise and positivity during a tense studio shoot when a major earthquake hit.)

Her calling came very early – during her diaper years to be exact – when it was noted that she would always get a jump on the cuter outfits, leaving her twin Shay the “uglier“ versions.

A big time lover of Fred Segal, Buffalo Exchange, Swell, eBay, and the Rose Bowl’s famous flea market, Michelle’s own personal style can easily be called beachy Bohemian – but with tall boots and a bandana thrown in for her trademark twist. Boots are actually something you’ll rarely see Michelle without, as she firmly believes they’re the saving grace that will make any ensemble appear more polished and put-together.

Never one to shy away from a challenge, we put Michelle to the test on the hot trends to favor and those to ignore – and ended up contemplating whether we should throw out everything in our closet.

The first “look“ or trend you obsessed over as a teen: I remember “needing“ a lime green spaghetti strap tank top…
Favorite music in high school: I’m sorry; this is just too embarrassing to answer…
The art/posters that covered your high school bedroom walls: 3 words: Purple, black and white.
Early celebrity idolation: MADONNA
Current celebrity idolation: Anyone from Nicole Richie to Rachel Bilson to M.I.A.
College / Fashion School?: Marketing and Visual Merchandising major at Long Beach State
Biggest job/best assignment: Swell shoot in Hawaii. Great crew of people…felt more like a vacation with friends than work.
A few things you can’t live without: G-star Denim, Frye (Eldorado Slouch) Boots, Havaianas, basic white/black tanks and tees, silky cami’s, bandanas, vintage jewelry, leather purses.
Favorite designers: You want me to say Marc Jacobs, right…?
Your go-to outfit for around town: Back to the basics: A black/white tee, denim, bandana, leather hobo bag, and Havaianas.
Your go-to outfit for a night on the town: A silky cami and tall boots
Person, living or dead, you’d love to work with: Chloe Sevigny
Person, living or dead, most deserving a Michelle Mitchell makeover: My oldest sister
Your list of top trends to follow this spring: Ditsy florals, over-sized ruffle swim, one-piece swimsuits (monokini), high-waisted pencil skirts, 90’s grunge, lingerie inspired product, big gold jewelry, different style chains, anything vintage, and sheer tie-dyes.
Your list of trends to ignore: Boobs and Botox
What’s your advice for looking stylish on a budget?: Stick to the basics: All black and a big leather purse.
Favorite style magazines: Missbehave, Foreign Vogue, Nylon, Our People, Foam, Domino (for interior design), Us Weekly
Right here, right now, your 5 biggest obsessions: Mexican Beach Poncho, Hightop Nikes, Natural/Nude makeup-blush/mascara/lip gloss, Funky hair, Black leggings