Archive for the ‘STYLE’ Category

February 16th, 2009 | By | 5,059 Comments

Swell Artist Series Tees: Koji Toyoda



If you haven’t yet heard about surf artist Koji Toyoda, you’re far from alone. However you’ve probably already seen his work, as he’s been a major force in the surf art world for the past several seasons. Having earned tremendous notoriety at last year’s international The Happening art, music and film festival, Koji has been deemed “the one to watch” within numerous influential art circles. Originally from Osaka, Japan, Koji began surfing as a young teen and developed a deep fascination with the variety of beach cultures and lifestyles. More recently, Koji has partnered with several surf brands who were eager to feature his clever blend of nostalgic surf whimsy and iconic Japanese imagery into their 2009 campaigns.

As a favorite and regularly featured artist at Laguna Beach’s The Surf Gallery, Swell was quick to see how well his creations would translate to a t-shirt. His two limited edition tees, Jogi Enjoy and Asahi are exclusive only to Swell.

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February 12th, 2009 | By | 1,570 Comments

Donavon and His Orange Coat Represent for the Sidewalk Surfer

Walk in comfort. Check out 27 styles of Sanuk Sidewalk Surfers at Swell.

February 10th, 2009 | By | 2,609 Comments

Hurley’s Bar Refaeli Scores SI Swimsuit Issue Cover!


Hurley Bikini Bombshell Bar Refaeli Scores SI Swimsuit Issue Cover

LOS ANGELES, February 10, 2009 – Hurley model Bar Refaeli will grace the cover of the highly anticipated 2009 Sports Illustrated Swimsuit Issue, as revealed on Monday night’s “Late Night with David Letterman.”

This is Refaeli’s first Swimsuit Issue cover and her third consecutive appearance in the annual celebration of sun, sand and swimsuits.

“We are thrilled for Bar,” said Hurley Vice President of Marketing Lyndsey Roach. “SI is celebrated for its exceptional sport and swimwear coverage, and Bar’s inclusion in this iconic publication just underscores why she is such a great fit with Hurley.”

Refaeli joined the Hurley family in July 2008 as a face, voice and spirit of the brand. In addition to appearing in national campaigns, she hosted the 2nd annual Hurley Art Chest fundraiser for Boarding for Breast Cancer in Los Angeles in October 2008, and will judge the upcoming Hurley Walk the Walk high school fashion competition in Orange County on February 24, 2009. A design collaboration is also in the works.

A preview video of Refaeli at the SI shoot wearing Hurley swim styles Pembrooke (coming soon!) and Washed Ashore can be found at

February 10th, 2009 | By | 2,916 Comments

The Spring 2009 Swim Lookbook Has Landed


Hey Obama, we’ve got your stimulus package right here. Just off the jet from Kauai, our Spring 2009 Swim Lookbook is loaded with hot commodities guaranteed to raise your stock. From Poko Pano, Billabong, Hurley, Insight, L Space, O’Neill, Reef, Rip Curl, and Roxy, our collection of sizzling swimwear is on track to turn this county around—and looking in your direction.