So gladiator sandals have been hot for several months now with no signs of slowing. Well loved by starlets, models and mall rats, we’re betting this look is going to stick around and eventually become a staple. Which is kinda funny considering when they first became popular in 1987, they were mostly favored by promiscuous teens who wore them with spandex minis. True story. Now a days they can be seen on the red carpet and beach boardwalks around the world. Naturally, as the world’s premiere online surf apparel shop, we’ve been all over the trend since day one and are super stoked about this super cute and super affordable pair from Steve Madden.

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Though formally founded in 2003 by South Bay surfer and artist Andrew Sarnecki, HippyTree more accurately began in early 2000 with a twenty-one-year-old Sarnecki who, at the time, sported waist-length dreads and a car full of spray-paint cans, surfboards and cameras. “Hippy,” the name Sarnecki’s friends fittingly called him, also marked his half-ironic graffiti moniker. (more…)

 

While the photo is a little hazy, the love is clear and strong. Industry wordsmith, Insight honcho and all-around great guy Jesse Faen shows the world he’s down for life in our exclusive trucker hat.