Archive for the ‘STYLE’ Category

January 28th, 2009 | By | 6,751 Comments

ASR Fall 2009 Fashion Show

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This past ASR runway show made one thing clear: Action sports fashion has taken a turn into the unexpected. Most noticeable was that the key trends for Fall ’09 weren’t solely focused on the customary beachy-bohemian look. True, that feel is still there, but it’s apparent these latest offerings are reaching beyond the beach. I saw the styles as more high fashion, edgy, a little rough around the edges—but still earthy and relaxed. There’s no doubt that this is an exciting change, and the modern looks from the variety of  featured brands will add intense versatility to your wardrobe. Case in point, the majority of the collections can be worn during a day at the beach, in the sand and sun. But when embellished with a little personal flare, the line transforms into a trendsetting statement for an evening out. The following images are set to inspire, so sit back and enjoy the view.

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CHECK OUT MORE FALL ’09 LOOKS FROM THE SHOW HERE!

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January 28th, 2009 | By | 1,826 Comments

GET THE LOOK: COLORED DENIM

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Flashback! If you picked up a pair of colored denim last year and they’re still sitting in your closet, tags and all, have no fear. This trend had minimal success last season, but come this spring you’ll see it out in full force. Bright yellow (which seems to be a favorite), electric blue, green and red are popping up all over Hollywood’s trendsetters.  I wasn’t sure if I loved or hated this look until its recent comeback. There’s just something about it that’s so easy and appropriate for spring. When planning your outfit, remember three words: Keep It Simple. The bold color statement is enough, so pair them with a solid tee or tank. Have fun with this one, and if you happened to throw yours out from the last time around, Swell is here for you. We have a solid selection in pants and shorts. 

1:ROXY BROOKS COLOR JEAN

2: BILLABONG JESSIE SHORT

January 27th, 2009 | By | 2,803 Comments

STYLE INSPIRATION: JANIS JOPLIN

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For style that will surely take a little piece of your heart, Janis rocked it. Her signature, free-spirited colors and textures fell into the groove of her soulful vocals with that unmistakable, gravel-voiced overtone. From fringe to ditsy floral, who would have guessed her out-there 60’s style would be so in this spring?  Her bohemian attitude is translated into gauzy cottons, statement-sized beads, leather, tie-dyes, fringed details, and feathers that will flock the runways and rock even pricey New York boutiques this season. It’s the unique mash up of lengths, textures and earthy tones that set the tone for the creative, expressive looks we’ll see this spring. Check out style Janis would have jumped all over on Swell. Get it While You Can. 

Get the look (from top left): Billabong Two Times Vest, Billabong Kenya Bag, Billabong Juliet Dress; Volcom Revolver Vest, Billabong Agora Dress. (from lower left): Billabong Flora Tank, O’Neill Everyday Denim, Billabong Slouch Bag, Hurley Benny Cable Beanie; Billabong Sultan Tunic, Billabong Nalu Short, O’Neill Roots Sandal.

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 For more distinctly retro pieces check out Spring of ’69.

January 26th, 2009 | By | 5,998 Comments

ASR FALL 2009: HOTTIES AND NAUGHTIES

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Twice a year, the entire action sports industry converges to San Diego for three hectic days at the Action Sports Retailer (ASR) trade shows. Here, retailers from around the globe will view lines and purchase orders for the upcoming seasons, attend informative market strategy seminars, and have the chance to further develop their network of business associates—all in a constructive and encouraging environment.

And immediately following those busy first few hours, they perv.

Who are we kidding? ASR is the best party you’ll probably never get to attend. It’s models and clowns and music and hangovers. And we’ve captured the best of it in the following photos.

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Casey from Fuel TV’s “The Captain and Casey Show” takes his baby mamas for a walk.

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The Skull Candy dancers can break your face, but they’ll never crack a smile.

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Our little “strip search” joke was totally lost on the Contrabrand girls.

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There was a big buzz around the upcoming “Gidget” movie. That being: Does anyone care?

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This past ASR featured plenty of talk about the recession. Apparently these models had to make some severe cutbacks to reasonable taste.

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Here’s our recomendation for fail safe stimulus plan.

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And yet another Contrabrand model. Can you guess what she’s smuggling?

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The model / sales rep made a point to tell us the Obama bikini bottoms were “just for fun.” I guess she mistook my “that’s tacky” expression for: “I wonder if I can wear these to work?”

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Always a crowd pleaser, Body Glove never ceases to amaze.

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Compared to her competition, this model seemed to sit higher than most.