Archive for the ‘STYLE’ Category

September 22nd, 2013 | By | 2,163 Comments

Meet Your Maker | Roark

We tracked down founder of Roark, Ryan Hitzel to scope the steez on a radical company that rackin up bar tabs all over the globe.
Why Japan? Urban camping in Tokyo seems like an odd place for design inspo, or is it?
It’s odd in the sense that everything in Tokyo is as abnormal as it gets. It’s an amalgamation of ancient Japanese tradition mixed with the greatest hits from other cultures of the world. So setting up “Camp” in the back of a Ramen House allowed Roark to blend in to the oddity of it all and experience the details that makes Japan so unique.


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September 11th, 2013 | By | 2,834 Comments

Goons of Doom | Free West Coast Tour


Ozzie and The Goons have hit the West Coast for the launch Volcom’s new radical footwear line inspired by these rocking animals. If you haven’t seen these Aussies ripping the stage, expect free beer, free Volcom Swag, and a rowdy pack of groms in the pit.

See the dates above, and find a show this weekend. Can’t cruise? Enjoy a free download of some Goons greats here. (more…)

September 2nd, 2013 | By | 2,058 Comments

Wish You Were Here | SWELL Labor Day Escapes Stalk the SWELL crew on their holiday weekend party destinations

 Team SWELL taking in the last days of summer with a cliff jump chug (more…)

August 30th, 2013 | By | 308 Comments

Road Tripping | Big Sur Bound


On one of the few straight aways on the road to Big Sur’s rocky coastline, you jog your memory for any forgotten goods for that perfect weekend camping trip. The 90 mi stretch of Ca coast boasts psychedelically scenery that has inspired people to dedicate their lives to roaming along the forest fortified beaches naked, seriously.

Oh, and did we mention the waves are pretty nuts too? We hit the road with SWELL contributing photographer Shawn Parkin for a dude cruise to capture the essence of Big Sur.

Dont forget to pack like a pro, with the best camp vibe inspired apparel from HippyTree, Sanuk, Billabong, Electric and Surfrider. Scope the entire Big Sur Bound Collection