Archive for the ‘STYLE’ Category

December 17th, 2013 | By | 10 Comments

Meet Your Maker | Matix Chad Heit Explains His Vision Behind Matix's Holiday 2013 Designs

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SWELL Stopped by Matix HQ in Los Angeles to sit down with VP of Merchandising and Design Chad Heit. We talk workwear, Matix’s big comeback, then go have a skate in their warehouse. 

SWELL: Walk us through your design team’s innovation process for the Holiday 2013 line?

Chad: We start off with a hindsight meeting and go over what did well & what did not for 2012.  The designers then do research & inspiration gathering ideas from traveling,  web/books/magazines, reference samples (vintage & new), photography, architecture, etc.   We also will develop a color story then develop story boards for the season.  Steelcraft was one of our themes for Holiday 13 which consisted of casual outdoor & military inspired pieces. (more…)

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December 6th, 2013 | By | 237 Comments

Meet Your Maker | Stance Stance Art Director Talks San Clemente Inspired Sock Designs

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SWELL: Looks like Stance HQ is under major construction. Big plans, big Growth?

Hennings: 2013 was a huge growth year in revenue and headcount.  We added 15 people, and probably another 15-20 next year so we need the space.  The new office will be beautiful and really supports our culture and company values.   Currently we are building out a 22,000 square foot global headquarters in San Clemente.  1/3 third of the area is dedicated to office and work and 2/3 is dedicated to fun;  Basketball court, skate ramp, game center with ping pong, trampoline and air hockey, a bounce house for the kids, family room lounge.  It will be incredible. (more…)

December 5th, 2013 | By | 565 Comments

A Week of Work by Ozzie Wrong

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“Ozzie”, “Oska”, “Oz”, Oscar Billy Pippen Wright is surfer’s favorite goon. The artist, musician, film-maker; a winged manimal on a mission. Hailing from the Land Down Under, Sydney Australia to be exact, he has been riding for Volcom for ten years now. In that time he has also grown into an art juggernaut turning out beautifully spastic and distinctively raw pieces. He claims his latest line took him a whole week hunkered down in his goon studio. Check out the Acid inspired, Anti-Bad Vibe Shield, and all Ozzie’s styles at SWELL.

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December 2nd, 2013 | By | 1,163 Comments

SWELL Snapshot | Shawn Parkin San Clemente Local Lensman Shares His Style In SWELL's November Catalog

SWELL caught up with surf photographer Shawn Parkin to get perspective on his  South Orange County surf imagery featured in SWELL’s November catalog. Shawn skated from his San Clemente pad and met us at Bull Taco to grind some $1 Tacos and $2 Tecates. Here’s what we gathered from the bearded lensman.
(Surf Imagery Prints Avail at ShawnParkin.com, Free Catalogs Subscription)

SWELL: First Parkin shot ever published

Parkin: I think my first shots published both online and in print were from the infamous Fire Swell in October of 2007. (more…)