Archive for the ‘STYLE’ Category

March 10th, 2009 | By | 4,764 Comments

Boardshorts That Thrash, Not Trash


We’ve said it before, we’ll say it again: There’s nothing like giving Mother Ocean a high-five while you’re tearing her a new one.

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March 3rd, 2009 | By | 2,063 Comments

Surf Gallery Tees: Artist Julie Goldstein



It’s already been a helluva year for artist Julie Goldstein. As one of the most recognized modern surf artists, Julie and her husband Mark Tesi had recently accomplished one of their lifelong dreams with the opening of Pine Surf Shop and Gallery in Long Beach, NY. Extremely popular with the diverse art communities throughout the eastern seaboard, Pine served as a beacon to surfers, artists, families and admirers as place to chill and be inspired. All that changed on December 20, 2008 when a fire destroyed nearly all of Pine’s irreplaceable inventory, including priceless vintage surfboards, original art, photos and wood sculptures, as well as the merchandise and supplies for the couple’s new clothing line, Perfect.

While Julie and Mark make tentative plans to relaunch Pine and Perfect, Swell hopes to spread the message and encourage new fans of Julie’s art with the sales of the two tees featured above. Julie’s unique method begins by drawing on blocks of wood, which she then hand carves and finally prints the woodcuts onto paper, canvas, or fabric. Her work is inspired by her experience in the surf community as well as from her time spent living in Brooklyn, during which she obtained her MA from Columbia University.

Later this month, Julie will be exhibiting at the Australian leg of the surf, art, film and music festival, “The Happening”.

March 2nd, 2009 | By | 1,536 Comments

New Aussie Surf Brand: Rhythm


New to Swell and to the States, the Aussie grassroots sensation Rhythm designs cutting-edge surf apparel to the beat of their own drum. Heavily influenced by art, music and the creative self-expression that comes from surfing, Rhythm brings together all these elements to come at us with a fresh attitude, some funk, and all that jazz.

February 28th, 2009 | By | 1,295 Comments

Get The Look: Lauren Conrad


It looks like one of holiday’s favorite trends has decided to stick around for spring. A look usually favored by  lumber jacks, Lauren Conrad has pulled of the plaid shirt trend with great success. By pairing the shirt with skinny jeans, heals and a bright purse, LC takes the look from masculine to chic. Great for stylishly laid-back day wear, or dramatic when paired with skinny jeans and heels for a night out, this trend looks like it’s here to stay. Arent you glad that plaid is back?