Archive for the ‘STYLE’ Category

February 23rd, 2009 | By | 5,712 Comments

DONAVON: DID YOU SEE THAT STACHE?

Fresh from the furry-lipped musician Donavon Frankenreiter, comes a collection of free-spirited, surf and ocean-inspired gear. The line is a reflection of his melodic tunes and soulful surfing style. “The collection embraces my surfing philosophy and the musical side of my life and everything that surrounds it,” says Donavon. “It’s a reflection of my life over the past 15 years.” If you like Donavon’s earthy vibrations and retro style, you’ll dig his harmonious collaboration with Billabong.

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February 19th, 2009 | By | 1,551 Comments

Get The Look: Rachel Bilson

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What’s not to love about the shirt dress? Sounds like the most comfortable outfit in the entire universe to me—and Rachel Bilson’s take on the trend is adorably chic.  During the past few years the shirt dress has become an essential for spring and summer. The look is fun and casual, and invites creativity. With a few key accessory changes, you can effortlessly go from day to night. Simply put: You must have this dress for spring 09.


RVCA SHIVER TEE DRESS

BILLABONG OASIS BAG 

ROXY ATHENA SANDAL

BRIXTON PARLOR HAT

ROXY DIAMOND SUNGLASSES

ZADS BETH BRACELET

February 18th, 2009 | By | 2,259 Comments

As Seen In: Seventeen Magazine

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Above: Billabong Zazu Skirt, $39.50

You’ll trip over the bohemian chic style presented in Seventeen’s “Road Trip” feature. This take on surf style gives the beachy looks a new whimsical, playful,  70’s rock and roll edge. It’s a mélange of saturated colors, fringe, sun-drenched silhouettes, and breezy hemlines that takes you on an eccentric trip around the world in the Magical Mystery Tour Winnebago. Sending you far, far away (think into another realm) from the constraints of tradition, monotone style, gray, straight angles, and silence. “Road Trip” introduces you to a eclectic, beach-influenced style that was born skipping. Get inspired, foster you free-spirited style, and take a trip. Get it on Swell

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Above: DC Shadow Dress; Roxy Betty Fedora, $26

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Above: Hurley Electric Warrior Dress, $58; Insight Juniper Sphere Bikini Top, $37.50

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Above: Reef Juna Dress, $48; Billabong Himalaya Bag, $49.50

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Above: Billabong Supa Dupa Tank, $34; 

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Above: Insight Comet Shorts, $45

February 16th, 2009 | By | 343 Comments

New Brands: GRN Apple Tree

 

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Having been the leading online surf retailer for the past 9 years has given Swell some obvious advantages. Needless to say, our buyers have seen and heard it all. Especially when it comes to the marketing pitches from new and emerging brands. Below is our list of the 5  most commonly used branding catch phrases:

  1. We’re totally different because we fill the void the rest of the surf industry has ignored
  2. Not only is our company made up of core surfers, but we like music AND art!
  3. Our new graphic artist is amazing. He’s this young homeless kid who’s so talented and core, he doesn’t have a cell phone or email. In fact, we haven’t heard from him in weeks.
  4. Our marketing director once competed in a WQS semi-final. He knows everyone!
  5. Our message is all about unique self-expression and creative individualism. Did we tell you Costco just placed a huge order?

So imagine our surprise when we discovered GRN Apple Tree, an eight-year-old thriving company that not only features contemporary art and activism, but has also earned a large following without ANY branding or advertising. Their popularity has spread strictly by word-of-mouth exposure—the best kind of marketing money can’t buy.  Really, you haven’t seen anything like GRN Apple Tree. Honest!