Archive for the ‘STYLE’ Category

December 18th, 2013 | By | 624 Comments

Tipsy Elves on Shark Tank

tipsy elves shark tank 3

Sweater season is upon us, and the newest brand on SWELL upped the Ugly sweater game to epic proportions. Sadly, SWELL sold out of these classic cuts, but we have others here and we’re stoked they killed it in the Shark Tank. Co-founder Nick Mortson breaks it down.

SWELL:   First off, Is this Shark Tank show the real deal? Or another phoney reality TV show?

Tipsy: YES IT WAS VERY REAL, WE WERE IN THERE FOR OVER AN HOUR AND THEY ASKED EVERY QUESTION ANY NORMAL VC WOULD ASK. THE EDITORS OF COURSE EDIT IT DOWN TO A 10-15 MIN CLIP SO I THINK THEY TAKE SOME LIBERTIES THERE BUT AS FAR AS DEALS GO ON THE SHOW AND HOW THE DISCUSSIONS AND EVERY THING FEEL IN THE SHOW IT COULDN’T BE MORE REALISTIC. ALSO ABC USED TO TAKE A CUT OF YOUR COMPANY JUST FOR BEING ON THE SHOW BUT THAT IS NO LONGER THE CASE. WE DIDNT GIVE UP ANYTHING TO BE ON THE SHOW OTHER THAN ANY DEALS THAT WERE MADE WITH SHARKS ON THE SHOW

(more…)

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
December 17th, 2013 | By | 6 Comments

Meet Your Maker | Matix Chad Heit Explains His Vision Behind Matix's Holiday 2013 Designs

matix3

SWELL Stopped by Matix HQ in Los Angeles to sit down with VP of Merchandising and Design Chad Heit. We talk workwear, Matix’s big comeback, then go have a skate in their warehouse. 

SWELL: Walk us through your design team’s innovation process for the Holiday 2013 line?

Chad: We start off with a hindsight meeting and go over what did well & what did not for 2012.  The designers then do research & inspiration gathering ideas from traveling,  web/books/magazines, reference samples (vintage & new), photography, architecture, etc.   We also will develop a color story then develop story boards for the season.  Steelcraft was one of our themes for Holiday 13 which consisted of casual outdoor & military inspired pieces. (more…)

December 6th, 2013 | By | 189 Comments

Meet Your Maker | Stance Stance Art Director Talks San Clemente Inspired Sock Designs

stance socks

SWELL: Looks like Stance HQ is under major construction. Big plans, big Growth?

Hennings: 2013 was a huge growth year in revenue and headcount.  We added 15 people, and probably another 15-20 next year so we need the space.  The new office will be beautiful and really supports our culture and company values.   Currently we are building out a 22,000 square foot global headquarters in San Clemente.  1/3 third of the area is dedicated to office and work and 2/3 is dedicated to fun;  Basketball court, skate ramp, game center with ping pong, trampoline and air hockey, a bounce house for the kids, family room lounge.  It will be incredible. (more…)

December 5th, 2013 | By | 470 Comments

A Week of Work by Ozzie Wrong

ozzie1

“Ozzie”, “Oska”, “Oz”, Oscar Billy Pippen Wright is surfer’s favorite goon. The artist, musician, film-maker; a winged manimal on a mission. Hailing from the Land Down Under, Sydney Australia to be exact, he has been riding for Volcom for ten years now. In that time he has also grown into an art juggernaut turning out beautifully spastic and distinctively raw pieces. He claims his latest line took him a whole week hunkered down in his goon studio. Check out the Acid inspired, Anti-Bad Vibe Shield, and all Ozzie’s styles at SWELL.

ozzie-2

(more…)