SWELL Stopped by Matix HQ in Los Angeles to sit down with VP of Merchandising and Design Chad Heit. We talk workwear, Matix’s big comeback, then go have a skate in their warehouse.
SWELL: Walk us through your design team’s innovation process for the Holiday 2013 line?
Chad: We start off with a hindsight meeting and go over what did well & what did not for 2012. The designers then do research & inspiration gathering ideas from traveling, web/books/magazines, reference samples (vintage & new), photography, architecture, etc. We also will develop a color story then develop story boards for the season. Steelcraft was one of our themes for Holiday 13 which consisted of casual outdoor & military inspired pieces. (more…)Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.