Archive for the ‘GOODS FOR GUYS’ Category

July 8th, 2014 | By | No Comments

SWELL Style Guide: The July Edit

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Feeling a mid-summer crisis coming on? Don’t ditch the bikini just yet. Spark your style for an Indian Summer and for the season ahead with lightweight layers and a few saturated essentials. Heat up chilly mornings with just an ounce of ochre and singed sage. Suit up for the impromptu road trips and the fall festivals. For the last hours of summer sun. And for the unpredictable adventures ahead.
Get inspired: View the July 14 Catalog

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July 3rd, 2014 | By | No Comments

Party Flavors | Summer Drink Inspo 5 Tools for Turning Up Your Summer Libation Celebration

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Drink Responsibly -Don’t Send It Too Hard Por Favor – 21+

Top surf brands submit their favorite tools for getting turnt.

1. Sanuk’s Mini Melon Infusion

This vodka infused mini melon isn’t from some pinterest inspo, its courtesy of our favorite savages at Sanuk.

How: Buy a mini watermelon at a local produce supplier or more commonly found at farmers markets.
-Using a chopstick, puncture the melon and lightly churn the insides to increase absorption
-Shove minibar vodka bottle into the hole and refrigerate to allow absorption for no less that 3 hours. (more…)

July 2nd, 2014 | By | 1 Comment

Meet Your Maker: Katin See How Katin's Custom Surf Styles are Made - From The Sketchbook To SWELL

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Ask any surfer what the name ‘Katin’ means to them and they’ll claim the K-man invented boardshorts in the 1950′s and started the renowned surf competition, the Katin Classic Pro/Am. These pioneers were born in Surfside, CA and in an era of out-sourcing, still keep their production at home in SoCal. Given their commitment to quality, American-made goods, we’re stoked to feature Katin in SWELL’s Locals Only collection.

Take a tour of the Katin USA design and production headquarters with Justin Rogina (left) and Mac Beu –  (more…)

June 23rd, 2014 | By | 1 Comment

Back in the Shop | Penny Skateboards New Pro Model Boards and Patriotic Prints Arrive for Summer Skating

The proprietors of performance plastic skateboards unveiled 7 new models this summer. Penny partnered with Christian Hosoi, who Transworld SKATEboarding named “the fourth most influential skateboarder of all time” creating a signature board seen shredding by the groms in his block party edit above.

Standout summer skate style include the American Flag penny, Space Skate and Rasta Fade.
The universally loved versatility of the retro trucks was on display on Go Skateboarding Day, when penny fans tagged #PennyMoments.  Here’s our insta fan favorites.

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@nellafrenchie should win a prize or something… or a treat

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