Archive for the ‘GOODS FOR GUYS’ Category

July 12th, 2014 | By | 1 Comment

SeaMade | 5 Reasons Not To Fear Sharks

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People ask me all the time, “Aren’t you afraid of being eaten by a shark?” Well, as a surfer and frequent ocean frolicker, my chances of encountering sharks are pretty high. But no, I’m not afraid. Sure the thought of having my body ripped to shreds by the pearly knives of a great white disturb me, but it’s not a thought that frequently crosses my mind. If I were to constantly dwell on the thought of being attacked, I probably wouldn’t get in the ocean as much and that definitely would bum me out. Need some reasons to ditch the shark fear? Read on for my top 5…
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July 10th, 2014 | By | No Comments

Meet Your Maker | SWELL x Burton Beeracuda Newport Lensman Jake Pollgreen Shoots the Coolest New Liquid Lunchbox

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Jake Pollgreen has been perfecting his perspective in the Newport lineups for nearly a decade, so we demanded he immortalize his work on the best party favor of 2014… the Beeracuda.  Here he enlightens us about surfing, shooting and life on the peninsula.

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“ This shot for the Beeracuda (above) is a classic Newport Beach scene. The forecast said there would be swell so the parking spots were all taken by like 6:30am. (more…)

July 8th, 2014 | By | 1 Comment

Sending It | ourCaste 4th of July Party Photos: Running Wild in Newport with the ourCaste Crew

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The smoke finally settled from the ourCaste 4th of July bender at their HQ in Newport, and its a wonder we didn’t end up in the clink. Kegs were cashed, Tacos taken down, fuses were lit, faces were licked and these babes wondered down wearing new Wonderland Sun Shades.

Thanks for the American memories (albeit fuzzy) fellas, and keep cranking out those signature styles sold at SWELL. Enjoy the evidence…

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July 8th, 2014 | By | No Comments

SWELL Style Guide: The July Edit

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Feeling a mid-summer crisis coming on? Don’t ditch the bikini just yet. Spark your style for an Indian Summer and for the season ahead with lightweight layers and a few saturated essentials. Heat up chilly mornings with just an ounce of ochre and singed sage. Suit up for the impromptu road trips and the fall festivals. For the last hours of summer sun. And for the unpredictable adventures ahead.
Get inspired: View the July 14 Catalog