Archive for the ‘GOODS FOR GUYS’ Category

November 13th, 2013 | By | 303 Comments

Meet Your Maker | Hippy Tree Founder of HippyTree Andrew Sarnecki Talks Origins of the Tribe & Outdoor Inspo

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SWELL stopped by HippyTree HQ in the South Bay to get a tour of their rapidly growing operation,  and the story behind the designs that we can barely keep on the shelves.

SWELL: Give your SWELL fans a quick story about the roots of HippyTree.

Andrew: Kind of a long story, but here it is in a nutshell. I’ve been into graphic design and photography since high school. After college I worked as a wetsuit designer. I had waist length dreads at the time and everyone called me “Hippy”. I started selling tide calendars and t-shirts featuring my art and photography to local South Bay surf shops in 2004. I branded the goods under the HippyTree name. Over the years HippyTree grew and evolved. Today we design and sell 4 seasons of clothing per year. (more…)

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November 12th, 2013 | By | 177 Comments

LA RIOTS x TAVIK Top Taste-Makers in Music and Surf Style Collab on a Badass Biker Jacket

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After seeing the LA RIOTS DJ set at Coachella, we’re stoked to see the release of this collab from our favorite music inspired friends at TAVIK. Daniel Linton, one of music industry’s most influential electro artists, has worked hand-in-hand with TAVIK’s design team to launch the premium varsity style jacket. (more…)

November 12th, 2013 | By | 94 Comments

Back in Stock | Surf Grass Mats A Surf Essential for Wetsuit Protection and Keeping a Clean Kit

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Shoes off kook! No dirt allowed in the new Poler Tent. Surf Grass Serves as a sick Welcome Mat

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November 7th, 2013 | By | 163 Comments

Meet Your Maker | Electric Watches From San Clemente Surf Team to CEO - Eric Crane Talks Action Inspired Watches

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SWELL stopped by Electric HQ in San Clemente to interview Eric Crane, Electric’s new CEO and the man behind their expansion into watches.

SWELL: What makes the new watches tailored for surfers?:

EC: First we moved the crown slight off-center at 4 o’clock, so when you go to pop up on your board it doesn’t stab the top of your hand. (more…)