Archive for the ‘GOODS FOR GUYS’ Category

August 13th, 2009 | By | 2,106 Comments

New at Swell: Hozell


As the self-proclaimed “World’s First Leisure Brand,” Hozell holds a strong commitment to non-commitment. The OC brand started off as a group of friends, making socially responsible clothes, and selling them out of an ’84 Shasta RV at a fair price. Since then, Hozell has become an underground success by simply making the best fitting, and most wearable tees and polos around. It’s modestly laid up as “leisure with dignity.”

Come Check Out Hozell at Swell

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August 12th, 2009 | By | 1,020 Comments

As Seen In: Houston Surfing Examiner Online!




“Swell has everything you will need from staples to trendy pieces for your school girl wardrobe! Hurley Essex YC Tank Dress is a great addition to any girl’s closet. You can pair it with layers and add your own style. The Billabong Ryder Blazer gives you a studious appearance. Pair it with glasses for a study friendly look. Are you crazy for leggings? The Element Siri Dress or Roxy Good Times Dress could both go with leggings. Simply add a jean jacket when it gets cool. What is a girl to do without accessories? Nixon has a fair share of watches for around $55+. The Zads Wired Wrapped Stone ring could go with almost anything, and it will look great on your hand as you pass notes. The O’Neill Miss Social Bag makes being a social butterfly look scholarly. makes it easier on you. You can shop by outfit for fall. Faves: Fresh Start, Class Dismissed, Secrets Out, It List, and The Low Down.”

-Houston Surfing Examiner, Julie Leiendecker.

Get Your Style Inspiration for Fall HERE!

August 11th, 2009 | By | 71 Comments

How to Wear: The Boyfriend Shirt…Without Looking Like Your Boyfriend

August 6th, 2009 | By | 264 Comments

Top Trend: Tunics


Love getting a cute new Summer dress? Hate that it has to hibernate the rest of the year in the back of your closet? Yeah, me too. That’s why you’ll love this season’s hottest top trend: tunics! Longer than a top, shorter than an average dress, a tunic is the perfect piece to wear as a flirty mini or with your favorite leggings when the temps get a little chilly. This season’s favorites are full of subtle details, like pintucks, buttons, and lace, making them unique without sacrificing versatility and simplicity.

How to wear tunics:
Now: The best thing about a tunic is its versatility. You can wear it ANYWHERE. Seriously, anywhere. Wear it as a beach cover-up and add a hair scarf for a boho-chic look, or dress it up with heels and statement jewelry for an ultra flirty nighttime kit.
For Fall: We know you love leggings. Can’t get enough of their lounge pant alter-ego. Here’s another excuse to wear them! Pair a tunic with a skinny ankle jean, or your fav legging and boom, Fall.
Shop our buyer’s favorite tunics and leggings HERE!