Archive for the ‘GOODS FOR GUYS’ Category

August 6th, 2009 | By | 264 Comments

Top Trend: Tunics


Love getting a cute new Summer dress? Hate that it has to hibernate the rest of the year in the back of your closet? Yeah, me too. That’s why you’ll love this season’s hottest top trend: tunics! Longer than a top, shorter than an average dress, a tunic is the perfect piece to wear as a flirty mini or with your favorite leggings when the temps get a little chilly. This season’s favorites are full of subtle details, like pintucks, buttons, and lace, making them unique without sacrificing versatility and simplicity.

How to wear tunics:
Now: The best thing about a tunic is its versatility. You can wear it ANYWHERE. Seriously, anywhere. Wear it as a beach cover-up and add a hair scarf for a boho-chic look, or dress it up with heels and statement jewelry for an ultra flirty nighttime kit.
For Fall: We know you love leggings. Can’t get enough of their lounge pant alter-ego. Here’s another excuse to wear them! Pair a tunic with a skinny ankle jean, or your fav legging and boom, Fall.
Shop our buyer’s favorite tunics and leggings HERE!

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August 6th, 2009 | By | 924 Comments

New at Swell: BAYVI


BAYVI (pronounced “basics”) is about individuals with passion; individuals dedicated to their basics, connected by a separation of VI degrees. BAYVI is about expression:  drawn from inspirations in art, music, surf, skate, and media.  It’s about keeping things real and doing things differently.  Get connected, BAYVI.   

August 5th, 2009 | By | 1,979 Comments

Top Trend: Bleached Denim


Top Trend for Fall: Bleached Denim

Featured styles:
Billabong Tasha Denim
Roxy ‘Till Dawn 2 Denim

Bet you never thought you’d be excited to see bleach spots on your clothes post-wash, right? After getting the scoop that bleach in back, I’m kicking myself for foolishly tossing all those clothes I cried about when they came out of the wash with phantom bleach stains. If only I’d known that my washing machine was simply ahead of the times. 

Why We Love Bleached Denim:

Besides the fact that we’ll never have to worry about bleach incidents ever again, the bleached denim trend keeps our favorite figure-flattering jean new, and it’s a perfect compliment to this season’s grunge, and 80′s trends.  

How to Bleached Denim: 

Pair skinny styles with oversized, off the shoulder tops and stray away from patterns (like the one pictured above). Similar style: Swell Mama Cass Oversized Top.
Or pair with a fun graphic t-shirt for a rockin’ look. 

Don’t worry, this one is safe to wash with colors!

August 4th, 2009 | By | 1,551 Comments

Deep Thoughts from: Swell Model Sofia


Deep Thoughts, Swell’s new interview series, takes a deep look from the shallow-end at Swell’s newest model, Sofia.