Archive for the ‘GOODS FOR GUYS’ Category

November 22nd, 2013 | By | 502 Comments

Insta Street Style | Winter is Coming Checking on Surfing's Savages, and the Styles They're Rocking Around the World

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@DylanGoodale has been KILLING it in the Triple Crown thus far. He and Paul Fisher highly recommend you get some REEF Gear. Wait, is that Brody Jenner…WTF?

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November 20th, 2013 | By | 1 Comment

Meet Your Maker | RVCA Mens Men's Designer Mike Gomez Talks Beards, Werewolves & Captain Beefheart Inspo

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We dropped in at RVCA HQ in Costa Mesa to meet the designers behind their insane winter styles, and dig up some stories on these characters who transcend traditional action sports apparel.

SWELL: First off, are you in a ZZ Top coverband, or is that beard resistant to razors?

Mike Gomez: Ha! I wish I was cool enough to be in a ZZ Top cover band. Would you believe it just grows in like this during a full moon? I also develop keen night vision, a strong urge to run, and get really hungry for meat. I’m usually a vegetarian,  I’m not sure what to make of it all. (more…)

November 13th, 2013 | By | 289 Comments

Meet Your Maker | Hippy Tree Founder of HippyTree Andrew Sarnecki Talks Origins of the Tribe & Outdoor Inspo

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SWELL stopped by HippyTree HQ in the South Bay to get a tour of their rapidly growing operation,  and the story behind the designs that we can barely keep on the shelves.

SWELL: Give your SWELL fans a quick story about the roots of HippyTree.

Andrew: Kind of a long story, but here it is in a nutshell. I’ve been into graphic design and photography since high school. After college I worked as a wetsuit designer. I had waist length dreads at the time and everyone called me “Hippy”. I started selling tide calendars and t-shirts featuring my art and photography to local South Bay surf shops in 2004. I branded the goods under the HippyTree name. Over the years HippyTree grew and evolved. Today we design and sell 4 seasons of clothing per year. (more…)

November 12th, 2013 | By | 170 Comments

LA RIOTS x TAVIK Top Taste-Makers in Music and Surf Style Collab on a Badass Biker Jacket

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After seeing the LA RIOTS DJ set at Coachella, we’re stoked to see the release of this collab from our favorite music inspired friends at TAVIK. Daniel Linton, one of music industry’s most influential electro artists, has worked hand-in-hand with TAVIK’s design team to launch the premium varsity style jacket. (more…)