Archive for the ‘GOODS FOR GUYS’ Category

May 10th, 2014 | By | 11 Comments

SeaMade: #CityWild Essentials Stories of native wanderings by blogger, Madison

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CityWild has been an extraordinary journey. Between hiking 10 miles from the countryside to the beach of Malibu, to the actual production, the whole trip was an amazing process. The entire crew learned so much about outdoors trekking, surfing, and even style. Here’s a behind the scenes glimpse at the products we loved. After all, you can’t go CityWild in Los Angeles without some stylish layers….
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May 8th, 2014 | By | 6 Comments

Meet Your Maker | PUSH by Element

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PUSH is a talented artist and designer rooted in the city of Los Angeles. With a creative sensibility developed from years as a muralist and graffiti artist with the MSK/AWR crew (more…)

May 6th, 2014 | By | 60 Comments

Behind the Cover | Pete Frieden

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SWELL welcomes the exotic photo works of Pete Frieden, another lensman carrying on the legacy of Larry “Flame” Moore. After years of working with Flame at Surfing Magazine, he circled the globe covering the World Championship Surfing Tour.

Peter captured these critical images near his home in Bali and Hawaii’s iconic North Shore. Pete gives us some insight into his camera choice on the slab hunting missions in SWELL’s summer catalog.

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Here’s the cover shot of John John at pipeline shot from sand with a  Canon 500 mm lens. (more…)

May 3rd, 2014 | By | 61 Comments

SeaMade: #CityWild 3rd Point Stories of native wanderings by blogger, Madison

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Exiting the canyon and making our way down Las Virgenes Road, I couldn’t help but reflect on how far we had come. From the campground to our makeshift trail to cliff jumps and stream paddles, we were all feeling really psyched and ready to jump in the ocean. The panoramic ocean view kept our minds off the heat mirages coming up off the pavement to lick our ankles.

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