Looks like the rest of America is finally catching on to the fact that Roxy bathing suits are the cutest in all the land. According to AOL, Roxy is their number one searched surf brand, and the sixth most searched swim brand in general. Check out Swell’s full line of Roxy swim right here.
The new Imperial Motion Boardshorts are making waves with a hybrid technology that dug into pop’s closet for inspiration. It’s the Tight & Right waistband: fusing the functionality of the drawstring trunks of the 80′s with the kook-less look of a traditional boardshort. Ever try on a piece of clothing and though, “Wow, this fits juuust right!”? If that gets you stoked, these babies are right up your alley. The magic begins with the drawstring. Unlike with other boardies, it goes all the way through the waistband, allowing you to cinch them any way you want. Just hitting the surf? Tighten up and ride hard. Scarf one too many fish tacos? Let ’em out so your belly can breathe. There’s even a stretchy panel in the fly to ease the transition. IM calls the drawstring approach “Tight & Right.” All we know is, it works… so duck diving under heavy sets won’t result in an upper-cheek sunburn. Check out new Imperial Motion boardshorts at Swell.
When it comes to Cinco de Mayo celebrations Swell leads the charge. Which is fitting considering today actually honors a significant battle in which Mexico triumphed over French invasion in 1862. Many folks mistakingly believe that the 5th of May is Mexico’s Independence Day, which is instead celebrated on September 16. See, shopping with Swell makes you smarter and more attractive. Check out the rest of our Mexican-inspired gear here.