Archive for the ‘GOODS FOR GUYS’ Category

May 22nd, 2009 | By | 3,436 Comments

New at Swell: Shortstraw


Have you heard of Shortstraw? It be a lot cooler if you did. Built on the joy of foam dancing in all its manifestations, this art-based, Australian-born surfwear brand offers a refreshing but less traveled approach to surf apparel. With sketched and primary color-filled tees and boardshorts, Shortstraw brings a laid-back, artistic element to the line-up.

Check out Shortstraw apparel at Swell.

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May 22nd, 2009 | By | 739 Comments

Represent America This Holiday Weekend in Style. F-Yeah!


Want to go America all over everyone’s asses? This USA Patriot tee from Grn Apple Tree has the red, the white, and the blue: colors that won’t fade whilst yer kicking ass. Why is this chick so wild? That’s freedom baby. Sweet animal printed freedom. America f-yeah.

Get some Memorial Day freedom at Swell.

May 21st, 2009 | By | 2,731 Comments

Bold Bikini Trends for 2009

We took a dip into the swim trends shaking up the beach scene in ’09, and came out with some looks that are sure to make 007 want to dive right in.


Your strappy summer dresses will thank you for rocking this flirty trend. The sun is all over the new strapless bandeau cuts this season–leaving you sans shoulder strap tan lines just in time for your senior prom photos. It’s a tribute to the bombshell style that’s managed to make a smoking comeback every decade since the 1940’s. Think Chili Williams’ LIFE magazine pin-up, or Christine Brinkley’s famous SI Swimsuit Cover. This time around the classic gets a twist, literally. The twisted front bandeau injects an extra element of 3D form to the basic silhouette, giving it a slightly edgier appearance without taking away from the sexy classic style.

Our Favorites:
Reef Reindancing Bikini
Insight Feather Rainbow Bikini



From frocks to socks, we’re seeing tie-dye, ditsy florals and everything  retro dominating the fashion scene. So it’s no surprise to see the groovy prints taking over swimwear in true Woodstock-style fashion. The free-spited styles are made for the sun, giving off girly, earthy vibes that flow with the rays.

Our Favorites:
Billabong Abby Triangle and Addison Tie Side
Billabong Avery Triangle Top and Sky Tie Side



Eye-catching neon has recently rehabilitated from its days limelighting on fanny packs and scrunchies. Sponsoring its recovery, Animal Print teamed up to help rennovate its reputation. Now neon is back in a bigger way than a Stones reunion tour. We couldn’t be more proud of the two for their popular comeback.

Our Favorites:
Roxy Rebel Bikini
Billabong Morgan Triangle Top and Jackie Tie Side Bottom.

Let us know your favorite trends and rock whatever rocks your style! For more of summer’s boldest bikini trends, click HERE

For all of this summer’s bikini styles, click HERE

May 21st, 2009 | By | 455 Comments

Get The Look: Ashlee Simpson


Ashlee Simpson is the queen of one of my favorite summer styles: the maxi dress. I would have never thought someone could perfectly pull together so many trends in one look–the dress, headband, gladiator sandals and oversized sunglasses–but she has without a doubt made this look work. Get her look here.