Archive for the ‘GOODS FOR GUYS’ Category

April 21st, 2009 | By | 2,511 Comments

It’s Earth Day! But How ‘Bout The Rest Of The Year?

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Here at the world’s best online surf shop, we make a point to celebrate Earth Day everyday. Which is why we have the biggest selection of organic and eco-friendly surf clothes ANYWHERE! You reading this Kermit? You’ll be changing your tune once you check out Swell—we make it so easy to be green.

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April 21st, 2009 | By | 71 Comments

Spring Trend: Ruffles!

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There’s something about ruffles on dresses that provokes shining up your dancing shoes and sipping champagne in the sun. It’s the cross between Brady Bunch Hawaii nostalgia and swinging starlets at Studio 54 that makes this retro style exude fun vibes. Complete the look with some slim wedges, oversized shades and a sleek clutch for distinctive and chic throwback style.

Above Style: Reef La Lana Dress

See more ruffled dresses HERE

April 17th, 2009 | By | 2,656 Comments

Get The Look: Pocket Dresses

 

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As the focus of most warm weather wardrobes, dresses have always received top honors.  And with the surge of boots, tights and leggings, dresses have become a year round necessity. But as of late a new element is popping up all over dresses: Pockets! Like the creamer in your coffee, pockets add a little extra sweetness and ease to the already comfortable spring staple. Pocket dresses have ascended from couture designers to major retailers as a favorite for red carpet events and casual daytime outtings. And judging from our charming selection,  these extra compartments have already become an all around favorite.

1: MATIX-BABETTE-DRESS

2: INDAH-JOLIE-DRESS

3: BILLABONG-YUCCA-DRESS

April 16th, 2009 | By | 2,969 Comments

Swoosh, There It Is: New Nike 6.0 Kicks

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Spread the word: Nike 6.0has launched at Swell. And unlike our competition, we went waaaaaaaay deep on styles and selection. As one of the most innovative action sport shoe makers around, Nike 6.0leads the scene with the sickest team, dopest designs, and freshest features. But don’t just take our word for it, see for yourself right here.