Archive for the ‘GOODS FOR GUYS’ Category

February 24th, 2009 | By | 2,501 Comments

Boardshorts For The Next Generation

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 Systematic, hydromatic, ultramatic… why, these boardshorts could be grease lightning!

In this modern age of high performance everything, it was only a matter of time before the term could be applied to surf trunks. Mind you, your average beach tourist won’t know and won’t care. All they’ll see are the flashy prints and think, “Dang, those sure will look sweet with my Teva’s!” But to the dedicated surfer who wants every session to be all-time, progressive technology is a necessity. And it all comes down to which boardshort offers the most strength and stretch. You’ll hear words like, hyperstretch, psychostretch, flex appeal, and learn more than you ever wanted to about Lycra. Within the last few years a handful of brands have even been able to incorporate top quality recycled materials, simultaneously allowing you to give Mother Nature a high-five while shredding her apart.

If it sounds like boardshorts on steroids, you wouldn’t be far off. Our selection of performance enhanced trunks were designed to give you more bang for your buck. Including Rip Curl’s WLP Next Strikeline, the signature series from 2007 ASP World Champion and 2009 title contender, Mick Fanning. Now in it’s third season, Mick’s boardshort was one of the pioneering models that launched the revolution.

But at the end of the day, whether you’re a veteran or just starting out, it’s pretty cool to think about all hot action you’re now getting in your shorts.

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February 23rd, 2009 | By | 4,890 Comments

DONAVON: DID YOU SEE THAT STACHE?

Fresh from the furry-lipped musician Donavon Frankenreiter, comes a collection of free-spirited, surf and ocean-inspired gear. The line is a reflection of his melodic tunes and soulful surfing style. “The collection embraces my surfing philosophy and the musical side of my life and everything that surrounds it,” says Donavon. “It’s a reflection of my life over the past 15 years.” If you like Donavon’s earthy vibrations and retro style, you’ll dig his harmonious collaboration with Billabong.

February 19th, 2009 | By | 1,550 Comments

Get The Look: Rachel Bilson

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What’s not to love about the shirt dress? Sounds like the most comfortable outfit in the entire universe to me—and Rachel Bilson’s take on the trend is adorably chic.  During the past few years the shirt dress has become an essential for spring and summer. The look is fun and casual, and invites creativity. With a few key accessory changes, you can effortlessly go from day to night. Simply put: You must have this dress for spring 09.


RVCA SHIVER TEE DRESS

BILLABONG OASIS BAG 

ROXY ATHENA SANDAL

BRIXTON PARLOR HAT

ROXY DIAMOND SUNGLASSES

ZADS BETH BRACELET

February 18th, 2009 | By | 2,209 Comments

As Seen In: Seventeen Magazine

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Above: Billabong Zazu Skirt, $39.50

You’ll trip over the bohemian chic style presented in Seventeen’s “Road Trip” feature. This take on surf style gives the beachy looks a new whimsical, playful,  70’s rock and roll edge. It’s a mélange of saturated colors, fringe, sun-drenched silhouettes, and breezy hemlines that takes you on an eccentric trip around the world in the Magical Mystery Tour Winnebago. Sending you far, far away (think into another realm) from the constraints of tradition, monotone style, gray, straight angles, and silence. “Road Trip” introduces you to a eclectic, beach-influenced style that was born skipping. Get inspired, foster you free-spirited style, and take a trip. Get it on Swell

shadow

Above: DC Shadow Dress; Roxy Betty Fedora, $26

warrior

Above: Hurley Electric Warrior Dress, $58; Insight Juniper Sphere Bikini Top, $37.50

himalaya

Above: Reef Juna Dress, $48; Billabong Himalaya Bag, $49.50

tank

Above: Billabong Supa Dupa Tank, $34; 

comet

Above: Insight Comet Shorts, $45