Archive for the ‘GOODS FOR GUYS’ Category

August 20th, 2009 | By | 2,051 Comments

Get the Look: Nicole Richie


We love Nicole’s beachy, bohemian style, but hate that it probably cost an entire pay check to get!
Or does it? Get Nicole Richie’s boho-chic look, fringe bag and all, for less than the cost of her left shoe. Our favorite part of this look is that it fits almost any body-type. Yes, she may weight in at  a whopping 90 L-B’s, but no, you don’t have to cut-out your afternoon Pinkberry run to look just as good in her gear. What makes this a trend-setting look are the fold-over ankle boots and oversized shades. So chic!

Shop the entire look HERE!

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August 20th, 2009 | By | 3,512 Comments

The Man Sweater, AKA “the Cardigan”

A brief, questionably accurate, but it’d probably fly on Wikipedia, history of what is known as “the man sweater.”


Above: Analog Suburb 2 Cardigan

Ah, the cardigan, or what will henceforth be termed “the man sweater.” Maybe when you think of sweaters, you think kittens, bad holiday gifts, and retirement homes. But you are wrong. You heard it; I said the customer is not always right. Yeah. It’s time to adjust your silly thoughts about sweaters. Ever since before you were born, the cardigan has been plotting its way back up to the top of the man list. Here’s a little history for you naysayers:

The cardigan started scheming its return to bad-assness back in the late 80’s. It was then that Kurt Cobain made the monumental decision that the Seattle weather made him cold, and pullover sweaters were just too much work to take on and off whilst wearing a guitar strap. From that point, he took what cardigan enthusiasts named “the march of pennies” to the nearest Goodwill, where a cardigan was had strategically placed itself closest to the cash register. And boom. The “the man sweater” was born.

Don’t believe me? I challenge you to find a more accurate history of the man sweater. Double dog dare you.

How do you wear it?
Ironically, the man sweater pairs perfectly with man pants. Add your favorite t-shirt (as long as said t-shirt contains no rhinestones, does not contain mock-anything in the description, and is of a the non-lycra, preferably cotton, variety) and you’re ready to rock.

Get Your Man Sweater (along with man pants and t-shirts) at Swell.

August 18th, 2009 | By | 1,555 Comments

As Seen In: US Magazine Online




August 13th, 2009 | By | 1,761 Comments

New at Swell: Hozell


As the self-proclaimed “World’s First Leisure Brand,” Hozell holds a strong commitment to non-commitment. The OC brand started off as a group of friends, making socially responsible clothes, and selling them out of an ’84 Shasta RV at a fair price. Since then, Hozell has become an underground success by simply making the best fitting, and most wearable tees and polos around. It’s modestly laid up as “leisure with dignity.”

Come Check Out Hozell at Swell