Archive for the ‘GOODS FOR GUYS’ Category

June 24th, 2009 | By | 280 Comments

Billabong’s Design For Humanity Fashion, Music & Art Event, June 2009

This year’s Design for Humanity was all about sequins, pleather and rock and roll! For the third year in a row, Billabong rocked out a sold out crowd at the Avalon, Hollywood for its annual Design for Humanity Charity Event. The charity event gave 100% of ticket sales, in addition to sales from the silent auctions of art and one-of-a-kind designs, to this year’s charity: water, whose mission is to bring fresh drinking water to developing nations by building wells.
The main event: a fashion show with unique and inspiring Billabong swimwear.
This year’s inspiration appeared to be all about classic, head banging, sweat-dripping, rock and roll. A glam rock paradise of sequins, zippers, fringe, neon and pleather strutted down the runway in the form of hot pants and daring one-piece cut-outs. My favorite stand-out piece? A hot pink fringed vest over a skimpy Brazilian cut pleather bikini. Insane!
To top off the rocking swim collection, it was only fitting to follow the show with alt-rockers The Airborne Toxic event and indie pop stars Iglu and Hartly. With hot pants and getting your pants rocked-off, this year’s 3rd annual Design for Humanity was definitely the best yet!
Missed out? Usually I’d say too bad, so sad, but this time you can watch the video and still donate by buying the Billabong Tori Praver bikini. $5 of the sale of this paisley print bikini goes directly to Water, and $5 is enough to give 5 people fresh drinking water for an entire year! Sip on that! Get a the limited edition Tori Praver Bikini HERE.

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June 17th, 2009 | By | 1,273 Comments

The Top Ten Swimsuits for Surfing



Here at Swell, we like to put safety first, and that includes protecting your dignity. While Carissa Moore might not be afraid to get some daring tan lines in the line-up, most of us would rather have a swimsuit that leaves the nip slips to the pros in Hollywood. So as a treat to you, we test drove summer’s cutest swimwear and hand picked the top ten that stayed on top while frolicking in the shore break. Click on the break to see the summer’s top ten stay-put suits!


June 15th, 2009 | By | 776 Comments

Get Well(en) Soon!


Able to stop ice cream trucks with a single lift of a pinky tow. Always colors in the lines, and only needs to look one way before crossing the street. It’s the new crop of youth-inspired art tees from Wellen. Ocean-driven designs that so sick, looking sweet is like taking candy from a baby (Swell does not advise taking candy from strangers- stranger danger). Check out the new slew of Wellen tees at Swell.

June 12th, 2009 | By | 2,349 Comments

Get Some: As Seen in Maxim, July


Now that we’ve captured your attention (with a scantily clad, yet sensibly dressed for the elements lady) we want to style you out with something that will shift some attention to you. This month Maxim caught on to two eye-catching up-and-coming brands: Ambission (Ambsn) and the Ryde. Both brands offer up some killer graphic tees that are far from the norm. According to Maxim’s cheesey center, “with the right stuff, you can make this summer an endless one.” Maxim said it, so it must be true. 


Featured beach gear:

Ambsn Greg Henley

The Ryde Drag Tee