…And sometimes love requires action.” Were truer words ever spoken? Probably, but it’s late and we’re too tired to look it up on Wikipedia. This was a very special week for us at Swell as we finally moved in to our new spacious digs in San Clemente, and we debuted a line of incredible t-shirts from our newest vendor, Jedidiah. Having cornered the market on branding hope for the world, all of Jedi’s top quality products are focused on aiding those less fortunate through increased awareness, financial contributions and service projects. We could go on and on, and try to mesmerize you with their awsomeness by using flowery adjectives and lots of exclamation marks, but we think they sum it up pretty well themselves. “One percent of Jedidiah’s total revenue will be donated to various social aid programs and humanitarian groups dedicated to creating change both on a global level and in our own backyard. Whether its giving back to the inhabitants of Indonesia with Surf Aid’s Wave of Compassion, helping restore and rehabilitate the youth of Northern Uganda, or taking a day off to hang out with the kids at an orphanage in Mexico we understand that genuine fortunate living means respecting your fellow man, and helping bring about change.”

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.

My earliest memory of the Penguin icon was watching a rerun of Bob Hope playing in a celebrity golf tournament . This must have been around 1980 and while I had no clue who this stylish man of leisure was, I was ridiculously impressed that my dad had the exact same yellow polo Mr. Hope was wearing. Founded in 1955 as Munsingwear, an underwear and military supply company, they introduced the first iconic golf shirt to America. The Penguin logo itself has an interesting story of origin. One day, a Munsingwear’s salesmen spotted a flock of penguins in the window of a New York taxidermist and on what seems like a lark, bought one of the stuffed birds. Before long, “Pete” the penguin became the official mascot. In 2003, an Penguin was recreated by style makers who evolved the legend to include a full line of men’s and women’s apparel and accessories. We really dig their sunglasses, and know you will too.

Timing is everything. Time marches on. Making great time. We could go on, but we want to keep our job. In any case, Rip Curl is enjoying their moment in time (sorry) as their best selling Ultimate Oceansearch watch is being featured on the wrist of Matthew McConaughey in the ad for his latest film “Fool’s Gold.” The poster can currently be seen on Page 9 of this week’s issue of People Magazine, and on the bedroom walls of Eighth Grade girls across the nation.

Footwear Plus Magazine recently honored Sanuk’s Sidewalk Surfers with a Product of the Year award, and reaffirmed to millions what Swell’s been saying all along: These shoes are dope. (Now go put that in your pipe and smoke it.) If you’re one of the few who hasn’t jumped on the wagon, let us be your guide. Below is just a small sampling of some of our top sellers. You can see our entire collection right here.