Who knew clowns, magicians and Nanna had so much style? Colorful scarves in vibrant patterns and prints have come away as the do-or-die accessory for summer. And trend reports claim there’s no slowing them down for fall either. Could the neckerchief go the way of mainstay as did leggings and flats? Signs point to yes! And TG for that because there’s no better means to draw attention up and away from those awful tan lines gladiator sandals are causing. Click here to see the scarves our customers are clammering for.
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AS SEEN IN: PEOPLE.COM – JULY 10, 2008
The always ostentatious Fergie was recently spotted at LAX rocking Hurley’s tie-dye Shibuya top. True to form, her lady lumps were looking lovely. Click here to buy it now!
NEW BRAND: FACTOR 54
As part of our never ending quest to continuously bring you the best and brightest, may we proudly introduce: Factor 54. Keeping a steady eye on servicing the needs of “unchained youth,” F54 has come up from the underground with standout graphics and styles that link the streets to action sports lifestyles. See if you can get what they’re saying:
“Out of the abyss and into the fire, with all the fury of a hundred aped up saber-toothed cobras behind the wheel of a nitro-fueled fire chicken on a death race to nowhere, comes Factor 54. A doomsday chariot piloted by freaks and zombies with a penchant for not-so-niceties and the ability to blow your mind like a flame-kissed powder keg floating in a sea of gasoline. Pungent belches of neon and the searing spew of huh-whatness pepper the minds eye of today’s unchained youth and quell the conformity in the hunt for individuality. Like the green, sea-legged ewe trying to free itself from the hypnotic stranglehold gaze of the viper wolf, it’s resistance is futile, save for the secret weapon: the poisoned tip halftone honey-dipped brain arrows of “breath of fresh air”edness. Our frope cloaks are the stocked quiver that’ll make any sucker shiver.”
GABBA GABBA HEY IT’S HERE!
While the entire line is still trickling in, we finally received our first shipment of Hurley’s long awaited Ramones collection. Featuring a limited number of guys and girls tees, hoodies and accessories, the gear pays homage to the sights and sounds that surrounded the New York leather punks during their reign from 1974 – 1996. (On a side note, it may interest you to know that none of the founding members were actually related. Additionally, bassist Douglas Colvin, aka Dee Dee, was the first to use the name Ramone, after learning that Paul McCartney used the pseudonym Paul Ramon. Thanks Wiki!)




















