Aside from the surf, sun and sand, this year’s US Open blew us away with the fans’ uber amount of creative energy. Literally, there was style for miles. Intern Nicki went snap happy to show us the beach fashions that turned the boardwalk into a catwalk. (Above: 1.poolside, 2.vogue, 3.globetrotter, 4.showoff ) (more…)
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SEE THE WORLD THROUGH THE EYES OF HURLEY
Hurley and Dita have teamed up to design some truly amazing sunglasses. These new stunner shades reflect Hurley’s love of the ocean and its constant state of change. The looks range from vintage to modern inspirations, proving solid style can be timeless! Check out some of the more fashion forward styles right here.
IN THE LINEUP / WASHED UP: BAKERSFIELD, CA
As the debut for our new column, In The Lineup / Washed Up, we traveled to Bakersfield, CA, the epicenter of fashion and fabulousness to ask area hipsters about this season’s freshest styles. Nicole, a junior at Ridgeview High, gave us a rundown on the trends she’d be wearing this fall–and the loser looks that would cause social suicide. What do you say? We want to know.
NEW TO SWELL: LISA LAZANO
Do you know the L-No? Chances are you’ve seen her teenie bikinis in the pages of Vogue, Victoria’s Secret, and Sport Illustrated. But now you can finally call one of her famous suits your own. Still skimpy, but now a bit more surfy, Lisa Lazano’s 2008 line is all about the tease. Featuring a contrasting mix of polka dots, ruffles, stripes and belts, these bathing beauties are the fastest way to get that lifeguard’s attention–unless you want to fake a thigh cramp that is.





















