Archive for the ‘GOODS FOR GUYS’ Category

January 28th, 2010 | By | 4,831 Comments

Element Spring Sneak Peak Video

Get a sneak peak of what Element Eden has in store for Spring. It’s ditsy florals, rompers and raw leather, all with a heavy vintage feel, finished with traditional blue collar cottons and denim.

Check out the Element Eden Spring line HERE.

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January 26th, 2010 | By | 1,492 Comments

Spring Trend Alert: Modern Americana

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MODERN AMERICANA: It’s the feeling you get when you look to the West…

The American dream is materialized in this vintage trend, highlighting blue collar classics, deconstructed denim, soft plaids and thrift store trims; a trend where every classic piece has a place for your unique style to shine through. Accessorize freely; add as you go. 

Check out more from the trend  collection HERE

January 25th, 2010 | By | 233 Comments

Hozell Helping Haiti

Help Hozell Help Haiti…and get a rad shirt too.

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From Hozell:
If you’re like us, you wish you could donate endlessly… but don’t have the spare cash to throw down. We’re creating this t-shirt, with proceeds going to The Red Cross and other relief efforts to help the people of Haiti, so you can help the cause and get a great looking tee out of the deal. 

If you can… get one for yourself, one for a friend, one for your mailman, your gardener, the guy at the gas station, and so on. 

[though this item isn't being custom constructed at 100% of our standard hozell retail quality (to keep the cost down and raise more money), these shirts are still soft as hell and super comfortable]

Get the Hozell for Haiti Tee HERE.

January 20th, 2010 | By | 1,388 Comments

Behind the Scenes Makeup Tips from Today’s Photo Shoot

Get the Swell model look with these makeup tips from our makeup artist Rene.

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Although we fully believe that beauty is on the inside, it never hurts to add a little illuminating powder to bring it out from time to time! Our makeup artist Rene was nice enough to share some of her insider secrets on how to get a flawless natural look. Get ready for a pretty good sized list…apparently even Swell models need a little liner-love to be camera ready!

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The full deal:

1. Start with a light moisturizer- Garnier Skin Renew Moisturizer

2. Add a solid foundation: Laura Mercier tinted moisturizer

3. Conceal: Apply Smashbox High Def Concealer under eyes

4. Color: Add Shiseido Gold Lights Eyeshadow to lids, followed by Mac Paradisco and a light shade like Smashbox Flirt at inner corners to widen the eyes.

5. Define: Line top and bottom with a dark copper liner, like CK Ultimate Edge in Cocoa Sheer. Add a coat of black mascara, Rene uses L’Oreal Voluminous mascara, for some added drama.

7. Illuminate: Light up your look with a highlighting liquid- Giorgio Armani Radiant Pigments.

8. Lips: Brush on a natural lip color and a little gloss.

9. Bronze: Add a final touch of color with a little bronzer- Laura Mercier Bronzer.

Don’t have time for full shebang?

We asked Rene to pick out one essential shouldn’t be left behind….a good foundation.

10. Smile!
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