Archive for the ‘GOODS FOR GUYS’ Category

May 1st, 2009 | By | 1,642 Comments

Get The Look: Feathers

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Fringe + Feathers = Fun! Feathers have been seen on more than just clothing as of late, and nobody is complaining. Feather jewelry, shoes and bags… there’s just no shortage of the look! A colorful version of the trend added a needed spark to Vanessa Hudgenss earthy look, and her feathered bangs and arm of bracelets play the role of the finishing touch. Have you seen our selection of feather? It’s sure to set you up as a major player. Take a look here.

#1: BILLABONG-MORNING-BIRD-TEE
#2: BILLABONG-MORNING-BIRD-TANK

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May 1st, 2009 | By | 1,466 Comments

Throwback Length Boardshorts: Increasing Stance Widths Across America

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When you’re skipping down the beach this summer, you might notice a little something different. It’s something familiar perhaps, say, something that you once saw in a ’70’s surf film or on a Beach Boys album cover. If you haven’t guessed it by now, it’s the shortening of dude shorts. That’s right, across America there has been an increasing amount of  bros sporting slightly shorter boardshorts. It’s not an invasion of Club Med employees or a secret European mission to take over the beaches, it’s a tribute to the sick throwback boardshorts your pops used to kick it in circa ‘74. Since the ’70’s, shorts have been getting longer and longer, and finally a group of traditionalists have taken a stand against the lengthening of the hem. Without this courageous group, we can only imagine that the beaches this summer might have been infested with the shants (definition: is it a pant, or is it a long short?), or maybe something worse that we don’t even know about!

Why the nation ever started shifting to longer trunks is really a mystery. Maybe short boardshorts faded with the death of the mustache. Think about the benefits; besides the killer retro style that come from a short boardshort, there’s increased performance in the water due to a wider range of motion. AND a better bronze. All without getting the authentic fray you rocked in the ’80’s. In public announcement form: Retro Boardshorts – Increasing Stances and Steeze Across America. Get yourself a retro pair at Swell. And don’t forget to apply liberal amounts of sunblock to your pasty thighs.

April 30th, 2009 | By | 2,082 Comments

As Seen in People StyleWatch May ’09

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Yeah! Summer is finally here…and it’s all over People StyleWatch!
Check out People’s feature on Swell style in this month’s issue for some festive finds.

Featured styles from top left:

REEF AHONATAS DRESS
HURLEY BILLIE JEAN DENIM SHORT
THE RYDE LUCY TANK
O’NEILL BAHIA HOBO BAG
BB DAKOTA GARNER SILK DRESS
O’NEILL ILLANA TANK
STEVE MADDEN SHUTTLE SANDAL

See all of the featured styles HERE.
Our peeps know what’s up. 
April 24th, 2009 | By | 5,096 Comments

Get Spotted in a Leopard Print Bikini

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(Image/ Popsugar)

What could have been mistaken for a rap video still…turned into something fierce and ready to pounce! It’s a jungle out there, so even if your derrière isn’t harder to miss than an Michael Jackson at a playground, you’re still sure to get spotted in the crowd with this leopard print bikini. We can only imagine the Pervert Flannel guy on the Cougar Hunter getting his guns out in a bright tank to catch this one. 

Get it Kim Kardashian’s leopard bikini at Swell