Archive for the ‘GOODS FOR GUYS’ Category

August 20th, 2009 | By | 3,176 Comments

The Man Sweater, AKA “the Cardigan”

A brief, questionably accurate, but it’d probably fly on Wikipedia, history of what is known as “the man sweater.”

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Above: Analog Suburb 2 Cardigan

Ah, the cardigan, or what will henceforth be termed “the man sweater.” Maybe when you think of sweaters, you think kittens, bad holiday gifts, and retirement homes. But you are wrong. You heard it; I said the customer is not always right. Yeah. It’s time to adjust your silly thoughts about sweaters. Ever since before you were born, the cardigan has been plotting its way back up to the top of the man list. Here’s a little history for you naysayers:

The cardigan started scheming its return to bad-assness back in the late 80’s. It was then that Kurt Cobain made the monumental decision that the Seattle weather made him cold, and pullover sweaters were just too much work to take on and off whilst wearing a guitar strap. From that point, he took what cardigan enthusiasts named “the march of pennies” to the nearest Goodwill, where a cardigan was had strategically placed itself closest to the cash register. And boom. The “the man sweater” was born.

Don’t believe me? I challenge you to find a more accurate history of the man sweater. Double dog dare you.

How do you wear it?
Ironically, the man sweater pairs perfectly with man pants. Add your favorite t-shirt (as long as said t-shirt contains no rhinestones, does not contain mock-anything in the description, and is of a the non-lycra, preferably cotton, variety) and you’re ready to rock.

Get Your Man Sweater (along with man pants and t-shirts) at Swell.

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August 18th, 2009 | By | 1,476 Comments

As Seen In: US Magazine Online

AS SEEN IN US MAGAZINE ONLINE: ELEMENT PORT FLEECE JACKET

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GET IT AT SWELL!

August 13th, 2009 | By | 1,598 Comments

New at Swell: Hozell

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As the self-proclaimed “World’s First Leisure Brand,” Hozell holds a strong commitment to non-commitment. The OC brand started off as a group of friends, making socially responsible clothes, and selling them out of an ’84 Shasta RV at a fair price. Since then, Hozell has become an underground success by simply making the best fitting, and most wearable tees and polos around. It’s modestly laid up as “leisure with dignity.”

Come Check Out Hozell at Swell

August 12th, 2009 | By | 860 Comments

As Seen In: Houston Surfing Examiner Online!

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SWELL OUTFITS FEATURED IN THE HOUSTON SURFING EXAMINER ONLINE!

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“Swell has everything you will need from staples to trendy pieces for your school girl wardrobe! Hurley Essex YC Tank Dress is a great addition to any girl’s closet. You can pair it with layers and add your own style. The Billabong Ryder Blazer gives you a studious appearance. Pair it with glasses for a study friendly look. Are you crazy for leggings? The Element Siri Dress or Roxy Good Times Dress could both go with leggings. Simply add a jean jacket when it gets cool. What is a girl to do without accessories? Nixon has a fair share of watches for around $55+. The Zads Wired Wrapped Stone ring could go with almost anything, and it will look great on your hand as you pass notes. The O’Neill Miss Social Bag makes being a social butterfly look scholarly. Swell.com makes it easier on you. You can shop by outfit for fall. Faves: Fresh Start, Class Dismissed, Secrets Out, It List, and The Low Down.”

-Houston Surfing Examiner, Julie Leiendecker.

Get Your Style Inspiration for Fall HERE!