Archive for the ‘GOODS FOR GUYS’ Category

November 2nd, 2010 | By | 2,381 Comments

The Shoe With No Footprint?

The Kustom Evolution Series: A Shoe With No Footprint

The folks at Kustom like life in the 21st century… the waves, the temperature…and want to keep it this way. Kustom’s Environmental Mission, or E-mission, is to produce footwear that aims to as gentle as it can be on Mother Nature. Products carrying the E-mission tag (view all E-mission styles HERE) are made from natural fabrics like hemp and cotton. Where glues are used they are water based, the laces are made from plastic bottles, and the insole boards, (under your feet) also contain recycled materials. A low-waste production technique pumps out the super-light soles and carbon offsets have been purchased too lessen the footprint of the design and manufacturing process. Is this a shoe with no environmental footprint … perhaps not yet. But Kustom’s ongoing E-mission is to continue to improve and work towards something better.

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View: Kustom Evolution Series Shoes

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October 22nd, 2010 | By | 5,198 Comments

New to Swell: Kid Creature

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Look like a grom drew this tee to you? You’d be right on the money spot. His name is Calvin. Kid Creature is the brain child of said kid. The 11 year old artist and surfer created Kid Creature to help flight cystic fibrosis, donating 10% of sales profit to the cause. The designs are pure, true & capture the essence of a kid with a huge imagination and a gift of expression. Adding to the fun, the tees are made to be worn inside-out (a removable tag makes it look all legit-like).
By sporting Kid Creature, you are helping the fight for breath that many kids are struggling with every day.

Click here to buy Kid Creature tees

October 21st, 2010 | By | 5,502 Comments

How To: Avoid Waterborn Illnesses

Autumn storms in socal and the right-coast alike, recently flushed the stormdrains of seven months of wretched run-off. So, don’t be a hero and be the only idiot surfing the day the rivermouth pukes out untreated sewage. Wait a 72hrs, and take a free lesson in common sense viral defense.

Tip #1: Surf Up-Current of Spewing Run-Off Sources
For example: if you’re surfing Santa Cruz, and the San Lorenzo River is having a heavy flow day during a NW swell, there’s a good chance you’ll find some floaters at The Lane and Pleasure Point. Cruise north up HWY 1 to Natural Bridges for safer waters. So good luck to the surfers in the Cold Water Classic right now.The reverse applies for SW swells during a storm.
Surf Smart

Tip #2: Fight Toxins with Toxins

Add a bottle of rubbing alcohol and hydrogen peroxide to your surf bin. Give a post session gargle of these antibacterials, and flush scabs, ears or other openings where bacteria can enter your body (yep, even there). Oh ya, rinse your urine-drenched wetsuit too, it stinks.

Tip #3: Preemptive Immunities and Fast Action

Bolster your immune system with extra doses of vitamin-c rich OJ, and coconut water which fights parasites, and keeps your body hydrated when you need it most.

Most importantly if redness or soft tissue lesions worsen, have doctor check it immediately. Nobody’s immune system (or ego) can fight these viruses alone, neither can most antibiotics. 50% of the US population already carries a strain of MRSA, making the odds of surfers carrying staph much higher.

Remember, dabbling with disease never impresses the ladies.

Still think you’re to tough to wait 72 hrs? Check Surfrider’s safety guide or just google “Timmy Turner”.

Surf smart, shop SWELL

October 5th, 2010 | By | 4,282 Comments

Tigerlily Fall 2010

The Australian must-have brand Tigerlily is making it’s move state-side. The up-and-coming brand fuses innovative prints from around the world with classic, figure flattering silhouettes that would leave any fashion-forward beach-lover in awe.

Check out the latest edged-Aussie beach collection at SWELL: SHOP TIGERLILY FALL 2010

SWELL had the chance to chat with Tigerlily’s Head Designer, Amelia Stanley…her thought’s on Fall trends and the newest Tigerlily collection…
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SWELL: Tell us something most people wouldn’t know about you…

AMELIA: Two esteemed Astrologists independently profess that I was a witch in a past life…hopefully a nice one…

SWELL: Where do you get your inspiration from?

AMELIA: Nature, architecture, science, music, indigenous cultures, tradition, sentiment, family heirlooms, Ideologies, Italian food and Australia’s beaches.

SWELL: Can you tell us a little about the Fall 2010 collection?

AMELIA: Its dark and moody with subtly rich textiles; hand dyed silk with Gothic mesh window cut-outs, space dye yarn chunky knits with billowing sleeves and sleek velveteen jeans.

SWELL: What is your must-have piece for Fall?

AMELIA: Alice balloon sleeve sweater knit and our Werewolf leather biker jacket

SWELL: What are some major trends you predict for this Fall?

AMELIA: Big, big sleeves in either a sweater or a silk shirt.

SWELL: What trend do you wish would disappear, fast?

AMELIA: Bad floral printed denim in 90s cuts

SWELL: Do you sunscreen or bronze?

AMELIA: Sunscreen! Australian Sun is very strong

SWELL: Why is Prince the best musician ever?

AMELIA: He is the best musician ever because who else can wear head to toe purple and actually pull it off?

Check out Amelia’s Fall Collection for Tigerlily HERE