Archive for the ‘GOODS FOR GUYS’ Category

April 4th, 2011 | By | 1,561 Comments

Turn the Other Cheek (and Turn Heads)!


Hi Everyone,
Let me first introduce myself: My name is Hannah and I buy/merchandise the girl’s product for the Swell website.
So I’d have to say I scored on my dream job, shopping high and low for the latest trends to bring to you in one easy to find place…! I have a lot of obsessions of the moment, whether it be a new and upcoming brand, new silhouettes, or the “it” color of the season. I wanted to share with you some of my favs, and why I want to push them on you…(yes my friends sometimes say I am bossy!).  I’ll blog about what is hot every week, and I would love to get your feedback on what you think!

So right now, I am in love with cheeky bottom swim suits. I know girls, some of us are modest and do not want all of our goods hanging out. But I promise you, these cheeky bottoms are so flattering! They make flat butts more bubbly, and shrinks big bums. I was reluctant at first, but I am so hooked on this new silhouette. Some of my favorite styles right now are from Lolli Beach Candy, Eberjey, and Billabong’s Brandy Bottom. So girls, next time you are sporting this bottom at the beach or pool….I promise all heads will turn.

Shop the trend HERE

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
March 21st, 2011 | By | 4,681 Comments

Matt Wilko in Indo

Check out this vid of Rip Curl team rider Matt Wilkinson turning indonesian lefts and rights into his own personal skatepark..

After the Quik pro at Snapper rocks, it’s hard not to love Wilko. As if hacking his way to the quarters on his backside wasn’t bad ass enough, Wilko showed up to the event sporting a fresh pair of rollerblades and a hair piece that’d make Robert Plant jealous.

This sick little segment was put together to help promote the Mirage boardshorts pictured below. It features some ag footage and some music that’s… er…. well.. we’re divided on the tune over here…what do you guys think?

Aussie rap…

would you rock it like a pair of fruitboots or change radio stations immediatley?

Let us know in the comments section below
and check out the Mirage Pheonix trunks that feature Rip’s latest team-rider-tested, Wilko approved boardshort technology:

Mirage Pheonix Boardshorts

Mirage Boardshorts

March 10th, 2011 | By | 795 Comments

Some Primo Knit from Element


February 25th, 2011 | By | 4,955 Comments

Horse Powered Tow-ats…Literally

Another surfing novelty? Maybe…but certainly a first. The surfers for sustainability over at Localclothes personified “horsepower” with a stunt that would surely piss-off PETA, but also represents their eco-friendly innovations. Leave it to central coast Ca chargers to mash-up the two diversions they do best, while ripping on their patented hemp boards of course.
First Ever Horse Tow-at
Home to Surfline’s 3rd best surf college (which also has a top ranked rodeo team), the San Luis Obispo county coast is truly a mixed bag.
kinger Frontside  Mare-Air
It looks to us that the Local boys are snapping in at a certain iconic beach where Zebras are known to graze. Saddle up one of those and start making headlines boys.
Horse tow-in trials
Here’s their story:
“Our home is a rich agricultural area and the cowboys tend to the cattle that roam the rolling hillsides. And, they’re pretty good with ropes, and horses, and moving fast and catching big creatures with ropes and horses. Dan, one of the Local team members, thought he might know one of these Cowboys who might be just cool enough to entertain the idea. A phone call and a brief introduction to the concept and we had ourselves a driver and a vehicle. His name is Josh Warren and with a calm, collective demeanor he responded to our unusual inquiry, ” Sounds Ahl-right….”

“Theoretically we rationalized to each other- it could work. The idea was simple: have a horse run down the beach and pull a surfer into to the waves. The surfer would hold onto a ski rope and speed into the oncoming swells. Using the “whip” effect, the surfer behind the horse could get enough speed to launch massive airs off small waves in the shore break. This act is called “Tow-ats” and is traditionally done by power of a Jet Ski. But, we wanted to innovate, the old-school style, with real horse power.”

Anthony Backside Mare Air
Scope surfing’s latest manuver. “The Mare-Air”
Way to go Boys! For more info check out