Archive for the ‘GOODS FOR GUYS’ Category

May 3rd, 2011 | By | 1,668 Comments

From the Catwalk to the Boardwalk

(left: Ralph Lauren Spring 11 ( / right: L*Space Stardust )

From the runway to the beach, swim lines are interpreting the biggest trends from fashion’s most renowned designers. I’ve always been intrigued to see an idea trickle from couture to your closet. Ralph Lauren’s fringe-trimmed nod to American Western takes center stage in this stand-out L*Space Stardust Fringe one-piece suit, while Missoni’s delicate knitwear is interpreted in a bold zigzag print from Undrest bikinis. Fashion today is now accessible more than ever, and I love that I am able to express my individuality, even in the water; wearing my favorite trends on the sunny beaches of Southern California. And as Katy Perry once said, “California girls, we’re undeniable!”
What is your favorite swim trend this year?

Thank you for visiting the Swell blog. Visit us on for more exclusive fan offers, giveaways and more.
April 30th, 2011 | By | 6,422 Comments

New at SWELL: Runaway Pony

Designed out of Sydney Australia, Runaway Pony is about as whimsical as it sounds. Romantic, flowy silhouettes and sheer, feminine shades dominate this girly, girl line. Have a sudden urge to go skipping and make daisy chains? We thought so.

See Runaway Pony HERE, then leave a comment and let us know what you think!

April 29th, 2011 | By | 2,043 Comments

Casual Friday?


We can hear the San-O crowd rejoicing now. The aloha shirt is back…so this aloha Friday, wear ’em if you’ve got ’em.

Pick one up HERE

April 26th, 2011 | By | 4,239 Comments

New at SWELL: Salt Swimwear!

Proof that all that’s sweet isn’t sugar: Salt Swimwear.

New at SWELL, Salt’s take on a ‘string bikini’ is giving us a reason to start embracing tan lines. Made from the highest quality fabric, these suits fit like a glove, without digging in even a millimeter (and we like that, lots).

What do the girls at SWELL love about Salt? Salt’s flirty cuts are somehow amazingly flattering…so you don’t have to be a SI swim model to rock them!

See more from Salt Swimwear