Archive for the ‘GOODS FOR GUYS’ Category

February 25th, 2011 | By | 4,945 Comments

Horse Powered Tow-ats…Literally

Another surfing novelty? Maybe…but certainly a first. The surfers for sustainability over at Localclothes personified “horsepower” with a stunt that would surely piss-off PETA, but also represents their eco-friendly innovations. Leave it to central coast Ca chargers to mash-up the two diversions they do best, while ripping on their patented hemp boards of course.
First Ever Horse Tow-at
Home to Surfline’s 3rd best surf college (which also has a top ranked rodeo team), the San Luis Obispo county coast is truly a mixed bag.
kinger Frontside  Mare-Air
It looks to us that the Local boys are snapping in at a certain iconic beach where Zebras are known to graze. Saddle up one of those and start making headlines boys.
Horse tow-in trials
Here’s their story:
“Our home is a rich agricultural area and the cowboys tend to the cattle that roam the rolling hillsides. And, they’re pretty good with ropes, and horses, and moving fast and catching big creatures with ropes and horses. Dan, one of the Local team members, thought he might know one of these Cowboys who might be just cool enough to entertain the idea. A phone call and a brief introduction to the concept and we had ourselves a driver and a vehicle. His name is Josh Warren and with a calm, collective demeanor he responded to our unusual inquiry, ” Sounds Ahl-right….”

“Theoretically we rationalized to each other- it could work. The idea was simple: have a horse run down the beach and pull a surfer into to the waves. The surfer would hold onto a ski rope and speed into the oncoming swells. Using the “whip” effect, the surfer behind the horse could get enough speed to launch massive airs off small waves in the shore break. This act is called “Tow-ats” and is traditionally done by power of a Jet Ski. But, we wanted to innovate, the old-school style, with real horse power.”

Anthony Backside Mare Air
Scope surfing’s latest manuver. “The Mare-Air”
Way to go Boys! For more info check out localclothes.com

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February 1st, 2011 | By | 258 Comments

Sneak Peak: Element Eden Spring 2011

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Get a look at what’s to come from Element Eden in this behind the scenes video from the Spring 2011 photoshoot!

Be the first to shop new arrivals HERE!

January 31st, 2011 | By | 3,307 Comments

We Love…Romantic Style.

What’s not to love about this trend? This Spring season, romantic style has managed to ‘spike the punch,’ adding an intoxicating edge to everything from dresses to bikinis. Full of lace, gothic trims, and sheer chiffon, this trend adds a polished appeal to classically bohemian silhouettes and 90’s grunge.
romantic
Standout essentials? (pictured in order, left to right)
- The Lace Dress: You can stop holding your breath…the skin-tight dress is no longer the only sassed-up style on the block. Featured- Tavik Rose Dress
- The Chiffon Top: Oversized and sheer. Need we go on? Featured- Billabong Cassia Shirt
– Gothic Romance Trims: Edge-out the soft style with some hardware. Featured- Swell Quartz Heart Necklace & Nakamol Leather Bracelet
Go ahead, drink the punch. Shop the trend HERE

January 21st, 2011 | By | 388 Comments

Sneak Peak at Spring ’11!

Laguna Beach, CA- Warm up to Spring 2011 with a behind the scenes peak at the Swell Spring photoshoot!
Leave a comment and let us know if you see any must-haves.

Check out first Spring arrivals…
SHOP NEW GUYS / SHOP NEW GIRLS