Archive for the ‘GOODS FOR GUYS’ Category

October 5th, 2010 | By | 4,119 Comments

Tigerlily Fall 2010

The Australian must-have brand Tigerlily is making it’s move state-side. The up-and-coming brand fuses innovative prints from around the world with classic, figure flattering silhouettes that would leave any fashion-forward beach-lover in awe.

Check out the latest edged-Aussie beach collection at SWELL: SHOP TIGERLILY FALL 2010

SWELL had the chance to chat with Tigerlily’s Head Designer, Amelia Stanley…her thought’s on Fall trends and the newest Tigerlily collection…
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SWELL: Tell us something most people wouldn’t know about you…

AMELIA: Two esteemed Astrologists independently profess that I was a witch in a past life…hopefully a nice one…

SWELL: Where do you get your inspiration from?

AMELIA: Nature, architecture, science, music, indigenous cultures, tradition, sentiment, family heirlooms, Ideologies, Italian food and Australia’s beaches.

SWELL: Can you tell us a little about the Fall 2010 collection?

AMELIA: Its dark and moody with subtly rich textiles; hand dyed silk with Gothic mesh window cut-outs, space dye yarn chunky knits with billowing sleeves and sleek velveteen jeans.

SWELL: What is your must-have piece for Fall?

AMELIA: Alice balloon sleeve sweater knit and our Werewolf leather biker jacket

SWELL: What are some major trends you predict for this Fall?

AMELIA: Big, big sleeves in either a sweater or a silk shirt.

SWELL: What trend do you wish would disappear, fast?

AMELIA: Bad floral printed denim in 90s cuts

SWELL: Do you sunscreen or bronze?

AMELIA: Sunscreen! Australian Sun is very strong

SWELL: Why is Prince the best musician ever?

AMELIA: He is the best musician ever because who else can wear head to toe purple and actually pull it off?

Check out Amelia’s Fall Collection for Tigerlily HERE

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September 30th, 2010 | By | 2,150 Comments

Shades for Surfrider

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Help Dragon help the environment with the new E.C.O. collection of shades. In an effort to help the oil spill crisis in the Gulf, Dragon has promised to donate money for each pair of Dragon E.C.O. (Environmentally Conscious Optics) Collection of sunglasses sold. Funds raised will be donated to the Foundation to fund water testing and cleanup efforts all along the damaged areas of the Gulf coast.

The hair above the brains of the covert op (Rob Machado) initiated the development of the E.C.O Collection to actively investigate methods of manufacturing environmentally friendly sunglasses by exploring sustainable materials from renewable origins. This spawned the first E.C.O sunglass frames made from 100% renewable materials, such as plant oil instead of petroleum. Behold…the E.C.O Collection. Check out the full Dragon E.C.O Collection HERE.

September 29th, 2010 | By | 3,439 Comments

Sneak Peak: Behind the Scenes Billabong Holiday 2010 Photoshoot

Get a behind-the-scenes sneak peak Billabong’s Holiday line…full of lace, 70′s silhouettes, native prints, fringe, and washed-out tie-dyes and florals.
Shop the Collection HERE

Thanks to Weed Diamond for the soundtrack

September 20th, 2010 | By | 3,069 Comments

Behind the Scenes: SWELL Holiday 2010 Photoshoot

Glitz, glam…camp fires and cleaning up cigarette butts. It was all in a day’s work for the SWELL team at the 2010 Holiday photoshoot at San Clemente’s San Onofre State Beach. Making appearances are the ever-so-popular Brit, Kristina, Bill “the dude” Ee, the white windowless CoreShops van, and cute babies. We’d like to thank Poseidon for dishing out zero waves and chilled Bud heavy for the appearance of (brand) team and local riders: Dane Ward (Billabong), Jamie Parkhurst, Tyler Mumma (Insight), Ford Archbold (RVCA), Jake Davis (O’Neill), and Jason Miller.