Archive for the ‘GOODS FOR GUYS’ Category

June 17th, 2010 | By | 4,918 Comments

The Re-Return of Retro Boardshorts

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Throwback boardshorts have returned, again. After a long dark period of below-the-knee boardshorts many-a-boarsholigists were convinced that the next logical step would be an influx of “shant” style trunks, which would then escalate quickly to the surf pant- lead and popularized by Matthew McConaughey’s fine linen pants. Fortunately, good sense prevailed, and the proverbial tide shifted the other direction. As surfers noticed that they could maximize both bottom-turn AND bronzing potential, lengths began to shorten, and all was good in the world. Spearheaded by the tragically hip Southern California longboard posse, Alex Knox, Aussies, and Mitch Buchannon, these logo and length-light styles have trickled down into surf scenes across the globe. Old dudes everywhere are kicking themselves for finally just catching on to the “hip 22’s”. Oh, flap-doodle!

Shop more scalloped leg boardshorts.

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June 14th, 2010 | By | 793 Comments

Pass On the Green Goodness…

The Eco-Edition of the Swell catalog has just arrived. A tribute to companies that are doing their part to help promote eco-conscious goods for a cleaner earth. Help support global greening by choosing to buy eco- and pass on the green goodness!

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June 9th, 2010 | By | 3,344 Comments

New Iron Man VonZipper Shades

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Somehow the VonZipper Fulton got even more 80′s….check out the new special edition Iron Man Fulton. Siiick.

June 7th, 2010 | By | 1,411 Comments

Jason Maloney, Ron English and Bigfoot Collab. Boardshort

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The Jersey City Mural Project…check out behind the scenes photos from this collaboration art project-turned-boardshort by artists Ron English, Jason Maloney and the hairy Bigfoot. Collect the limited edition boardshorts HERE