Archive for the ‘GOODS FOR GUYS’ Category

June 10th, 2014 | By | 6 Comments

Day in the Life | Matt Archbold Interviewing the King of Speed about his Baja Expeditions

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The recent fires that hit southern California not only choked up natives airways with smoke, it brought the freeway system to a screeching halt and left Matt Archbold stuck in traffic trying to get to Cabo enroute to  some fresh air and to be a guest speaker on the last nite of the SIMA Cabo Surf Summit Event.  Two days later with family in tow… here’s what the San Clemente native had to say about his long lost Cabo love. Interview and Pics by Featured SWELL Photographer Jon Steele  (more…)

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June 9th, 2014 | By | 11 Comments

Spotted in SWELL | Luke Rockhold

luke1 Santa Cruz Surfer and UFC wonderboy Luke Rockhold just returned from a tour across Europe making guest appearances in the best beaches & clubs from Ibiza to Berlin. He kept it America strong rocking the Americana Trunks from Tavik, and it clearly worked wonders for him. (more…)

June 7th, 2014 | By | 499 Comments

Sublimated Style Gallery Worthy Graphics

Getting tired of seeing bold type face prints with sayings like “SWAG” or “BALL SO HARD” slathered all over them? Then check the stories on these sublimate printed tanks, as seen in SWELL’s June Catalog. We spoke with some of the brands behind these awesome Photo-Graphic styles from Matix and Reef.

Matix “Lazy Days” Tank With Featured Photographer Drew Martin

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June 4th, 2014 | By | 613 Comments

Behind The Scenes: June 2014 Catalog Photoshoot SWELL Models Kick Off Summer in the Heat of the California Desert Sun

BEHIND THE MID-SUMMER 2014 STYLE GUIDE
Oh, hey there summer. We’ve missed you. Adding to the list of missed things: bikinis, tan lines, sandals, salt-crusted everything, sherbert sunsets and sandy buns. With bikini season in full swing, it’s time to talk about the crème de la crème of crop tops, cheeky bottoms and cover-ups. The best of beach and boardwalk. Read through the guide for some mid-summer style inspiration…