Archive for the ‘GOODS FOR GUYS’ Category

December 18th, 2013 | By | 262 Comments

Tipsy Elves on Shark Tank

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Sweater season is upon us, and the newest brand on SWELL upped the Ugly sweater game to epic proportions. Sadly, SWELL sold out of these classic cuts, but we have others here and we’re stoked they killed it in the Shark Tank. Co-founder Nick Mortson breaks it down.

SWELL:   First off, Is this Shark Tank show the real deal? Or another phoney reality TV show?

Tipsy: YES IT WAS VERY REAL, WE WERE IN THERE FOR OVER AN HOUR AND THEY ASKED EVERY QUESTION ANY NORMAL VC WOULD ASK. THE EDITORS OF COURSE EDIT IT DOWN TO A 10-15 MIN CLIP SO I THINK THEY TAKE SOME LIBERTIES THERE BUT AS FAR AS DEALS GO ON THE SHOW AND HOW THE DISCUSSIONS AND EVERY THING FEEL IN THE SHOW IT COULDN’T BE MORE REALISTIC. ALSO ABC USED TO TAKE A CUT OF YOUR COMPANY JUST FOR BEING ON THE SHOW BUT THAT IS NO LONGER THE CASE. WE DIDNT GIVE UP ANYTHING TO BE ON THE SHOW OTHER THAN ANY DEALS THAT WERE MADE WITH SHARKS ON THE SHOW

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December 17th, 2013 | By | 4 Comments

Meet Your Maker | Matix Chad Heit Explains His Vision Behind Matix's Holiday 2013 Designs

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SWELL Stopped by Matix HQ in Los Angeles to sit down with VP of Merchandising and Design Chad Heit. We talk workwear, Matix’s big comeback, then go have a skate in their warehouse. 

SWELL: Walk us through your design team’s innovation process for the Holiday 2013 line?

Chad: We start off with a hindsight meeting and go over what did well & what did not for 2012.  The designers then do research & inspiration gathering ideas from traveling,  web/books/magazines, reference samples (vintage & new), photography, architecture, etc.   We also will develop a color story then develop story boards for the season.  Steelcraft was one of our themes for Holiday 13 which consisted of casual outdoor & military inspired pieces. (more…)

December 11th, 2013 | By | 161 Comments

Groveling at Gravels with Catchsurf

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“If it werent for my beater, I probably wouldn’t have surfed for 3 months” groaned SWELL’s gear buyer Morgan. With Kalani Robb in town, the crew custom-stamped some beaters and set out to grovel at Gravels. We got more than expected. Get your own Catchsurf Board for endlesss awesomeness. (more…)

December 10th, 2013 | By | 86 Comments

SWELL Snapshot: Chris Burkard Featured SWELL Surf Photographer Breaks Down the Journey In the Dec Catalog

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SWELL stopped by Burkey’s Central Coast Studio to get some insight into his Arctic surf tales seen in the December Catalog. The inaugural Follow the Light grant winner has become a trailblazer for frosty surf expeditions, here’s how the 26 year old surf photo savant keeps crushing it.

SWELL: Explain what kind of trippy Northern Lights magic is going on the cover.

Burkard: This moment was unreal, it was as if the entire sky lit up for me and me alone. 2am… 5 hours before I left for home and the only clear night of the trip. It snowed all day and late in the evening it cleared and I knew this was my moment so I hike to the beach, 1 mile from my cabin, and shot these photos. It was one of the best experiences of my life, hands down. The sky was spiraling and channeling orange/ red blue and green… straight from the sea  to the sky. (more…)