Archive for the ‘HOW TO’ Category

October 17th, 2013 | By | 511 Comments

7 SWELL Halloween Costume Ideas Employee Picks for Rad Costumes That You Can Repurpose for Everyday Style

Customer Service Dave Pick: Magnum P.I.

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Essential Dress: Hula Shirt, “flatteringly” fit denim, Quik Trucker Hat… mustache INCLUDED!

Don’t forget: to lean up against things and say things like “I’m not buying it Higgins”  (more…)

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October 11th, 2013 | By | 1,407 Comments

Roadtripping | Hollister Ranch The ins-and-outs of scoring rights-and-lefts on California's Central Coast

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30 miles north of downtown Santa Barbara is Gaviota Campground, the base camp for south swell surgical strikes.  Santa Barbara locals are very proprietary about the fickle surf that squeaks through the Channel Islands, so keep a low-profile and take a free lesson from the SWELL team. (more…)

October 8th, 2013 | By | 130 Comments

Meet Your Maker | Tavik Men's Designer Mark Powell Talks Tavik Style, Parties, Surf & Workwear Inspo




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Tell us why the slim pickens shirt is ideal for salty shapers and garage dwellers.

MP: Slim Pickens was inspired by the durable denim of our western heritage. Think gold-digging, sharp-shooting and the random bar-room brawl. (more…)

October 4th, 2013 | By | 770 Comments

Spear Fishing with Sharks in Tahiti SWELL Lensmen Talks About Avoiding Sharks While Spearfishing in Tahiti

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Spear Fishing in Tahiti is beyond just a hobby, it is second only to our love for surfing! It goes hand in hand with the Tahitian lifestyle. If we take a boat out for a good day of surf, there is inevitably a spear gun or two aboard in case someone takes a break and wants to catch the post surf meal, unless you catch gets stolen by sharks known for stalking us. (more…)