Archive for the ‘HOW TO’ Category

April 3rd, 2015 | By | 15 Comments

How to Take Better Outdoor Instagrams A series on finding adventure, stoke, and a killer workout in the Great Outdoors by Johnie Gall.

betterinstagrams Tired of the vicious cycle of spinach wraps and Sepia filters on Instagram? Break the mold and curate a gallery of double-tap worthy adventure shots—it’s not as hard as it sounds. Most of the time, creating a gorgeous Instagram gallery isn’t about where you are, it’s about how you shoot it (because any outdoor excursion, big or small, is pretty dang beautiful). And keep in mind, Instagram isn’t just about racking up followers—it can be a great way to revisit your favorite moments and connect with old friends easily. Here, eight tips for taking better outdoor Instagram shots you’ll definitely “like” for a long time to come—even if you aren’t a professional photographer.

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Figure out what your goal is with your gallery—is it to tell a story? Chronicle your life? Score a sponsorship? Let that dictate what your photos look like.

Tip #1: Rethink Your Instagram

My friend Kat Carney, who happens to have one of the most beautiful Instagram galleries I’ve seen yet, once told me to think about my Instagram as if I were curating a small, square art gallery—advice that’s totally changed the look of my own account! Instead of snapping everything and anything and posting it, try being pickier with what you share with the world. Just like you’d edit a real-life photography gallery to fit a theme, your Instagram should reflect a specific mood or story. Choose yours and post accordingly! (more…)

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March 31st, 2015 | By | 11 Comments

Meet Your Shaper: Timmy Patterson Tour the Revolutionary Board Builder HQ in San Clemente, Ca

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Timmy Patterson is a man of few words, but shaper of tens of thousands of boards. His San Clemente staple surfboards have dominated lineups and contests around the world for over 3 decades. Enjoy a tour of his shaping bay in the SC Surf Ghetto & brief history from T.Pat himself.  (SWELL is a proud surfshop that carries T.Patterson Boards)

Years shaping: 35 years +
First first pro ever shaped for: Archy (more…)

February 3rd, 2015 | By | 103 Comments

Photo Tip: Using iPhone Ollo Lenses Elevate Your iPhone Picture Game with 5 Basics Tricks to Use Clip-On Lenses

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New to the SWELL Surf Shop, Ollo Lenses lets your phone capture museum worthy shots. Friend of SWELL Chris Burkard swears by the clip-on lenses, so maybe you’ll also get half a million instagram followers with Ollo clip-on Lenses

1. Focus on what’s important with the Fisheye lens.
Before shooting with a fisheye lens, determine the most important elements in your composition (placement or arrangement of visual elements). The subject you focus on will be sharp and clear but peripheral elements that are away from the center of the picture will have a characteristic fisheye stretch. Background elements are generally secondary when using this lens, so your foreground subjects must be able to carry the composition and provide power to the image.

http://www.swell.com/OLLO-CLIP

2. Keep the foreground free. (more…)

February 2nd, 2015 | By | 443 Comments

Meet Your Maker: Katin See How Katin's Custom Surf Styles are Made - From The Sketchbook To SWELL

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Ask any surfer what the name ‘Katin’ means to them and they’ll claim the K-man invented boardshorts in the 1950′s and started the renowned surf competition, the Katin Classic Pro/Am. These pioneers were born in Surfside, CA and in an era of out-sourcing, still keep their production at home in SoCal. Given their commitment to quality, American-made goods, we’re stoked to feature Katin in SWELL’s Locals Only collection.

Take a tour of the Katin USA design and production headquarters with Justin Rogina (left) and Mac Beu –  (more…)