Archive for the ‘GEAR’ Category

May 4th, 2012 | By | 3,850 Comments

Lost Designs By Matt Biolos Lost Surfboards and designs stole the spotlight at lower trestles. Pure Mayhem

If you watched the Nike Lowers Pro webcast, you heard the heavy praise for the Lost Mayhem surfboard shaped by Matt Biolos. About 50% of the surfers competed with a some variation of this model and they’re psyching on the Mayhem’s high performance fit with the wave at lower trestles.

Biolos said he shaped around 100 Mayhem boards last week for the field of surfers from 18 different countries. He started shaping boards specifically for trestles since he graduated San Clemente Highschool in 1987, so the competing surfers wanted his expertise to gain the upper hand in the lowers shred fest.

The Lost brand celebrates the radical rejection of the status quo, which is exactly why the state of surfing lives above the lip today. Lost boards are shaped to push the limits of surfing, and Lost clothing is designed for the black sheep in the action sports world.

Lost designs originate from the surfboard art Matt used to airbrush on boards in the back of Herbie Flether’s shaping room. Lost products road tested and influenced by teamriders like the Fletchers, Lopezs, Hos, Beschens, Andinos and Wardo.

Checkout the whole new Lost line at SWELL here

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April 27th, 2012 | By | 7,168 Comments

XCEL Eco-Ventix Surf Shirts Will Save Your Life Hybrid, UV-Protecting, Breathable, Quick Dry, Eco Friendly, All-Sport Surf Shirts

The innovations at Xcel keep coming, and their new line of sport tops will literally save your hide. Every outdoorsman knows somebody who has suffered from melanoma or a similar cancerous affliction caused by sun exposure, that is why Xcel developed UV-defending alternative to the tight fitting rashguard.

Hawaiian waterman extraordinaire and Xcel ambassador Kaipo Guererro breaks down this core performance attire:

Xcel is based in Haleiwa on the North shore of Oahu, commonly refereed to as “The Proving Grounds” demanding the highest standards in product performance. Since many watermen loath the tight fit  of spandex rashguards, an alternative shield from the elements was needed. The quick drying fabric and relaxed fit of surf-shirts has become an essential for surfer looking to travel light and extend their session without worrying about re-applying sun-block.

See the entire selection of Mens  Xcel surf tops here

The sport of Stand Up Paddling created a demand for hybrid gear that protects from UV rays and reflections, but won’t overheat. There’s much less bodily contact with the water while SUPing than you’d think, and there’s no place to stash that hoody when that crisp morning gives way to relentless heat. The Hybrid tops have Eco Ventix fabric in high-heat areas like the sleeves and back, while the chest panel is made of high performance rashgruard Lycra. This balance of sun-protection, breath-ability, flex, fit, and quick drying features makes this the best sport top in the world. To top it off, its made from recycled fibers and benefits the Xcel Cancer Foundation!

See the entire selection of Womens surf tops here

4 funny reasons to rock the Eco-Ventix Hybrid Tops

1) Your buddy won’t have to awkwardly rub lotion on your back in public

2) Quick dry fabric hide pit-stains

3) Avoid  “lobsteritis” aka being sunburned where you look boiled and  squeal when people touch you

4) Avoid the “Brazilian surfboard wax-job” aka when surfing your wax unevenly rips off stomach and chest hair

April 25th, 2012 | By | 2,409 Comments

Surfing Magazine: Surf and Swimsuit Preview -June 2012 Issue

With today’s 24-hour action sports news cycle, note worthy swells and sessions literally come and go with the tide. That’s why we love the video trailers for Surfing’s monthly issues. These behind the scenes looks at the upcoming issue gets us re-psyched on Dorian’s recent Mavericks monsters, a potential Kolohe vs. John John rivalry and the highly anticipated sophomore campaign of Julian Wilson.

As an annual bonus, the June issue includes the Swimsuit edition, featuring the hottest models and swimsuits seen at SWELL. Enjoy your sneak peak into the making of Surfing’s latest patch of eye candy.

Pipe’s prodigal son, John John Florence has dominated covers and contest for the past 16 months. Thankfully SWELL is stocked with the tools behind his trick to landing yet another cover. Get his boardshorts, deckpad and fins at SWELL, and surprise yourself with little gear changes that make big differences is your surfing.

Our friends at Surfing Magazine had no complaints about shooting the 2012 Swimsuit edition on the North Shore of Oahu this winter. Sydney and Natazha put on a clinic for strutting the beach like a goddess in the hottest bikinis on the market. This year’s cover shot featured the Tyler Rose OHWAHANIGHT cut, and other flattering looks from Mikoh and Bubululu available at SWELL

surfing swimsuit edition

April 13th, 2012 | By | 5,772 Comments

Punt Wax -Surf Essentails Volume 2

After a year of everyone stealing slivers of Fu Wax from friends returning from Brazil, super gooey surf wax is now available from your favorite domestic wax makers.

Adriano de Souza sticky little secret was out after Taj, Luke Davis and Slater returned from Brazil comps with kilos of Fu Wax, and they weren’t eager to share. Perpetual hater, Jamie O’Brien and Kolohe had their doubts but the proof is in the pudding, and this stuff will turn into it when left in the sun. It’s not too much of a stretch to link Kolohe’s epic tear to make the tour with punt wax. Right when he became a believer, he started “sticking” every damn air in the book, and consequently dominated consecutive contest in his improbable road to qualification.

Watch and learn as the Sticky Bumps gurus put punt wax to the test.

Skeptics bitch about messy goo that coats anything it touches, and the Velcro bond it makes to your chest while paddling. Those claims have some validity, but a small price to pay once you pop up, “Even though I get a Brazilian wax job before every wave, it feel like there’s foot straps on. I’ve been able to ride out of some shit I never thought I’d land before” claims Bill Laity, SWELL’s surf enforcer.

Combat the pitfalls of punt wax by throwing this gear in your kit.

1. Surf Shirt: In a recent trip to Puerto we surfed with the Billabong Skulldrag, avoiding painful wax in the chest hair and it even helped stay positioned on your board.

sticky-bumps-wax-case

2. Wax Case: 2 SWELL employees have fallen victim to a full wax melt-down in their backpack and boardshorts. It completely melts in about about 20 minutes at 80F heat. Box it up with this case from Sticky Bumps, and even if it melts, you can throw it in the fridge and pop it out of the mold then re-use. It also comes with a costum sharped toothed comb to avoid a bead-less top-coat.

Shop all Swell traction here